Branding Services

Clarify your brand and stand out from the competition.

Solidify Your Brand's Foundation

Your brand is a foundational part of your business. It shapes perceptions and influences actions. As a result, an effective brand can be the difference between an industry leader and an also-ran.

At Olive & Company, we build brands that position our clients for success and growth.

Through research, strategy, and creative execution, we’ll define your brand and bring it to life at every touchpoint between your potential customers and your business.

Our Branding Services:

  • Customer and Audience Research
  • Competitive Research
  • Strategic Brand Positioning
  • Brand Architecture
  • Brand Messaging Development
  • Company and Product Naming
  • Brand Identity Development
  • Visual Identity and Logo Design
  • Brand Guidelines Development
  • Brand Implementation

Why Partner With Olive & Company?

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Research-Driven

We use audience and competitive research to break down assumptions and hone in on what makes your brand essential and unique.
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Proven Process

We know how to navigate brand projects, and we'll be your full-service brand agency to make sure your project is a complete success.
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Alignment

Through our process, we'll tap into your business's thinking to make sure your brand aligns with your strategy and vision.
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Holistic Thinking

From branding to web and digital marketing, our interconnected expertise ensures that every piece supports the rest.
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Flexible Approach

Our clients all come to us with unique brand situations. So, our first task is to determine the right approach to achieve your business goals.
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Implementation

The process of building a business brand doesn’t end with a strategy document. We define brands and help bring them to life across every touchpoint.

Achieving Your Brand Goals by Understanding Your Business

Through in-depth research, strategy, and creative implementation, our proven process will help you accomplish your brand goals:

  • Clarify your brand positioning and messaging.
  • Understand your customers and other target audiences.
  • Establish a vital, authentic brand identity.
  • Differentiate yourselves from the competition.
  • Change perceptions among your core audiences.
  • Establish a consistent, cohesive brand experience.
  • Focus your marketing strategy.
Our Branding Process

Happy Clients

    “Thanks to the wonderful work of Olive & Company, we now have an established brand that represents Shutterfly Business Solutions (SBS) as a business unit of Shutterfly. Olive worked diligently to uncover the core aspects of who SBS is and helped us to understand how we wanted to position our organization in the marketplace. Our new logo, brand voice, brand guide and website has our entire SBS organization exceedingly happy. Our partnership with Olive is incredible and we highly recommend them for any brand and website work.

    Carrie Bryan

    Sr. Director, Business Development, Shutterfly Business Solutions

    “The whole experience has been professional, enlightening, and time-saving. Partnering with Olive & Company helped us solidify our branding and create a remarkable web experience for prospective NexTech Academy users.”

    Rachel Whitman

    Director of Product Development and Innovation, Nexstar Network

    A great marketing agency! The Olive & Company marketers, designers, and developers helped us through a major website overhaul and rebranding effort. We appreciated working with a dedicated project manager who could pull in the various experts we needed to help us meet our goals.”

    Chuck Geisler

    Marketing & Business Development Director, American Engineering Testing

    “We recently worked with Olive & Company for a brand redesign. They were so easy to work with, brought impeccable expertise and taste to the process and we couldn't be happier with our results. Thank you for being a team that we know we can count on!”

    Chisago Lakes Marketing Team

Branding Workshop

Refocus and Reenergize Your Brand With a One-Day Workshop Experience

Does your brand have a solid foundation but feels like it’s starting to lose its way? Our branding workshop will help you regain alignment with a fresh understanding of what makes your brand special.
Learn About Our Branding Workshop

Still Have Questions?

While we understand the desire to calculate a brand project’s ROI, the nature of branding makes that calculation messy and misleading. 

When considering an investment in branding services, it’s more helpful to understand the benefits of building a successful brand. Or, to evaluate the costs of neglecting a strong brand foundation.

A strong brand helps every part of a business. It elevates marketing efforts, increases loyalty, and improves recruitment. It also provides clarity, and much more.

To learn more, read our blog, The Benefits of Branding: Understanding the True ROI of Brand Work.

We often work with businesses who aren’t looking for a comprehensive rebrand approach. Most of our clients need updated branding strategies and refreshed visual identities. Some are just looking for a brand workshop experience to help them regain organizational alignment.

Whatever your situation may be, we always begin our work by determining the right approach for our clients. While we do have an established branding process, it’s designed to be flexible to accommodate organizations at different stages of their evolution.

The brand platform is one of our core deliverables. It outlines the essentials of your brand story. And, when properly used, it should guide brand efforts across all facets of an organization.

Although platforms can look different depending on a client’s needs, the typical brand strategy platform includes variations of the following things: 

  • Brand purpose
  • Brand values
  • Brand personality
  • Brand positioning statement
  • Unique value proposition
  • Brand vision
  • Tone of voice
  • Key messaging themes
  • Target audience personas

To learn more, read our blog post, The Brand Platform: Guiding Business Vision and Decisions.

Our team conducts research on competitors and target audiences as part of our core branding process. When additional market research is necessary, we collaborate with an external research partner.

In those situations, we’re always transparent about the partnership, and we manage external resources as if they’re an extension of our team.

As part of our brand strategy services offering, we partner with Hanover Research for long-term brand perception tracking. Using their Brand Tracker, we help our clients track brand awareness and brand equity over time.

The Brand Tracker also helps businesses assess campaign effectiveness, identify category trends, and benchmark performance against competitors.

Brand tracking isn’t necessary for all clients, but it is an excellent way to gain an in-depth understanding of what audiences think of your brand, as well as your products and services.

Contact Us To Learn More

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