Branding Process

A brand process tailored to fit your unique challenges and goals.

Every client comes to us at different stages of their own brand journey. Some have strong brand identities, but their messaging no longer resonates with target audiences. Some have defined aspects of their brand strategy, but need help clarifying and solidifying the ideas. Others have a detailed understanding of their audiences, but their logo design no longer feels fresh. We understand these variations, and we customize our branding process to focus efforts where they’re needed.

Discovery and Research
Using a discovery session, stakeholder interviews, and other forms of research, our branding process starts by examining your business, your goals, your target market, and the primary components of your current brand experience. By understanding how your brand is currently positioned, and knowing how it’s perceived by audiences, we set a solid foundation to begin redefining your brand.
- Discovery Session
- Strategic Review
- Competitive Research
- Stakeholder Interviews
- Key Findings Report
Brand Development
Equipped with an in-depth understanding of your business, brand, and audiences, we build your new brand strategy platform. This platform provides essential marketing guidance through personas and key messaging themes, but it also provides direction by defining and articulating who you are, what you believe, what you value, and why you do what you do as an organization. This platform serves as the strategic foundation on which to build your brand.
- Audience Personas
- Brand Positioning
- Core Values
- Brand Purpose
- Brand Voice
- Key Message Themes
Naming and Architecture
Once we’ve provided a clear strategic framework to guide decision making, the various elements of your brand come together. In some instances, this begins with naming and architecture. Whether you’re in need of a new name for your business, product, or service, or you’re trying to clarify complex brand relationships, we’ll develop recommendations and help guide the review process to ensure viability.
- Naming Research
- Name Development
- Architecture Research
- Architecture Development
Visual Identity
With the foundational components all in place, we shift our focus onto the visual representation of your brand. How will it look and feel? How will it be executed across touchpoints? Our team thrives when seeking creative solutions that bring brands to life. But, to us, the best identities are also consistent and sustainable, so we provide practical branding guidelines to help our clients carry their brand forward.
- Logo Development
- Identity System Design
- Color Palette
- Brand Guidelines
Launch and Management
Launching a successful brand requires a substantial amount of planning and execution. We collaborate with our clients to develop a thorough list of action items to ensure the updated brand is properly represented across touchpoints (i.e., from business cards to social media templates to websites and everything in between). In some cases, we also work with our clients to develop a brand launch campaign designed to introduce the new brand to internal and external audiences.
- Implementation Planning
- Creative Execution
- Brand Launch
- Brand Training