At Olive & Company, we don’t do everything. We do the things that matter most. The things that drive successful marketing and business outcomes for our clients. By narrowing our focus, we provide the deep expertise necessary to deliver exceptional work and results that make our clients look good.
To us, brand, web, and digital marketing are all part of the same effort. A website without a strong brand won’t tell the right story. A digital marketing program without a well-crafted website won’t drive action. Each element is vital to the success of the others. Our interconnected, collaborative approach ensures everything works in sync to generate the right results.
Whether you’re looking to drive business growth, increase brand awareness, elevate your website, or generate leads, our work begins by understanding your business and your goals. From this starting point, we align every action and recommendation toward your vision.
Once we know who you are and what you want to accomplish, our attention shifts to your target audiences, your market, and your current touchpoints. The more we know, the better we can deliver compelling marketing campaigns and brand experiences that connect with your most important audiences.
Informed by in-depth research and analysis, we craft modern strategies that align brand positioning and messaging, website experience, and digital marketing channels with your desired business outcomes.
As the strategy comes into focus, our perspective shifts toward implementation. What marketing assets need to be created, modified, or purged? How will the various marketing touchpoints work together to establish a cohesive, elevated brand experience? What are the priorities, and what is the plan?
With priorities in order, we begin working on the creative deliverables that you’ll use to connect with your customers at each step of their journey. We cover everything: brand identity, web design, sales tools, email marketing and social media templates, ad creative, thought leadership content, and much more.
We balance technical and channel expertise with strategic vision as we get each component of your digital marketing ecosystem up and running. With targeting, budgeting, tracking, and campaign calendars in place, your marketing programs are primed for success.
Effective digital marketing is never static. Our approach ensures that every element receives the necessary attention. Keywords are refined. Social media posts are monitored. Content marketing calendars are updated. Marketing budgets are tracked. All to ensure that campaigns perform at the highest possible level.
We start by identifying KPIs, S.M.A.R.T. goals, data sources, and more through our collaborative measurement framework process. From there, our team configures and connects, ensuring that clicks are counted, conversation rates are calculated, and leads are tracked.
With detailed insights derived from analysis, we continuously identify opportunities for improvement on websites, digital channels, and campaigns. We facilitate these improvements through an agile sprint process designed to streamline efforts and maximize performance.
We measure ourselves based on our clients’ success, so we maintain our focus on results throughout our entire process. These results are tied directly to your organizational goals, ensuring that your marketing investment makes a meaningful impact on your bottom line.
From understanding current performance, to establishing goals, to measuring and analyzing results, data serves as the foundation for every stage of our work.
It steers our marketing strategies and elevates creative. It reveals misconceptions and reinforces decisions. Most importantly, it maximizes the return on our clients’ marketing investment.
To put it simply, we use data-driven insights to deliver exceptional results.
Everyone comes to us with unique goals and needs. We know that, and we don’t copy and paste a single, end-to-end approach onto every situation.
Our first job is to listen and understand where your organization really needs our help. From there, we’ll work with you to develop a marketing services plan that balances best practices with business priorities.
Curious how we’d work with your business? Let’s talk.