Digital Marketing Process

Balancing speed and strategy to generate results for your business.

We know clients don’t want to wait to see results from their digital marketing investment. So, we move quickly—but thoughtfully—through our initial research and planning work to get effective campaigns up and running. From there, we focus on testing, optimizing, and expanding across the channels that work for your business. Whatever your business goals may be, we’ll drive the results you need through this digital marketing process.

Discovery and Research

As with all of our work, success begins with a thorough understanding of your business and your goals. What are you trying to achieve? What are your challenges? Who is your target audience? What are they struggling with? During this initial discovery work, our marketing teams will dig into these questions while we take a detailed look at your current digital marketing channels to identify short- and long-term strategic opportunities.
- Discovery Session
- Competitive Research
- Content Marketing Exploration
- Marketing Channel Auditing
- Situation Analysis
Digital Strategy Planning
We bring expertise to all facets of digital marketing strategy: content marketing, paid advertising, social media marketing, email campaigns, search engine optimization (SEO), website strategy, and more. We know how the pieces fit together to drive business outcomes, and we always think about the big picture, even when we’re starting small with stand-alone projects and campaigns. Our approach ensures that every component of your digital marketing ecosystem will contribute to your success.
- Channel Recommendations
- Content Topics and Keyword Focus
- Editorial Calendar Development
- Performance Projections
Campaign Build and Launch
Once the digital marketing channel strategy has been developed, we shift into gear to get assets built and campaigns launched. From ad creative—in Google Ads, LinkedIn Ads, Facebook Ads, and many other platforms—to landing page development, content production, and tracking setup. Our team creates campaigns that connect with your audiences, build awareness of your products and services, drive traffic to your website, and convert.
- Digital Campaign Creative
- Platform/Campaign Setup
- Technology Configuration
- Website Tracking Integration
- Landing Page Development
Measurement and Analysis
As the adage says, “You can’t fix what you don’t measure.” We measure everything from brand awareness to campaign engagement to website conversion rate. But, we also develop detailed measurement frameworks through which we identify the KPIs, SMART goals, data sources, and marketing outcomes that matter most to our clients. Using this framework, we build performance dashboards that serve as the centerpiece for ongoing reporting and analysis.
- Measurement Framework Development
- Website Analytics and Tag Configuration
- Marketing Data Integration
- Marketing Dashboard Development
Management and Optimization
Digital marketing can always be improved. Keywords can be refined. Organic search can be improved. Landing pages can be optimized. Social media posts can be tested. Lead quality can be elevated. There’s no end to the list of potential ways to elevate performance. Fortunately, our team understands these tactics, and we understand how to prioritize them to drive optimal results and get the most ROI from your digital marketing program.
- Research and Monitoring
- Digital Campaign Adjustments
- Lead Tracking
- Website Continuous Improvement