Web Design Process

Our web design process starts with a blueprint. Through this phase, we collaborate closely with our clients to develop a strategy that aligns our client's business goals with the needs of their users. This website strategy—and the detailed project plan it provides—is informed by research and data analysis, and blends our team's expertise across all facets of modern web design projects. 

No matter how large or small a project may be, we approach each step of our website design process with user experience in mind. We strive to understand your audiences and to shape a website experience perfectly suited to their needs. From content strategy to site architecture to design to deployment, UX strategy and design are integrated into every decision.

In modern marketing, websites are the platform from which your brand story unfolds. With this in mind, we execute recommendations uncovered through the blueprint to develop engaging, relevant website content that connects with your audiences and supports your organic SEO goals. When necessary, we also provide guidance and tools to make content creation easier for client teams.

To attract visitors and serve as the central hub of a high-performing digital marketing strategy, modern websites must be built on a strong SEO foundation. From discovery to launch, we incorporate SEO strategy into every aspect of our interactive process, ensuring all technical and on-page factors are optimized, and that the site is equipped to support successful digital and content marketing growth.

Every department of our team converges to create web page and template designs that bring your brand to life. We set the visual style and design direction first on the homepage and then move through the rest of the site pages in sprints, making sure we remain focused on the site strategy while creating a unique and compelling experience across mobile, desktop, and everything in between. 

It takes a scientific mind and an artistic eye to translate visual designs into perfectly constructed websites. Whether we’re developing an entire site from start to finish, or building web pages and templates to hand off to an internal development team, we take pride in building pixel-for-pixel recreations of interactive designs in an efficient manner, and in refining the code and experience for users and administrators.

Once the i’s have been dotted, the code polished, and the browsers tested, it’s time to deploy. We determine proper launch strategies in the planning phase and manage the actual deployment process. This might include anything from migrating final site files, to configuring server redirects, to testing contact forms. Regardless of the scope of the project, we see our design and development work through to the end, ensuring we deliver successful websites for our clients.

To maximize the performance and value of modern websites, organizations must commit to an iterative cycle of continuous improvement based on a process of planning, implementing, testing, measuring, and evaluating updates to the site. Our process starts with a post-launch website assessment and continues by providing a disciplined methodology through which to facilitate analysis and improvements.