Web Design Process

Successful web design projects require a proven, data-driven approach.

Website design and development projects can be configured in an infinite number of ways. As a result, a well-structured process that balances discipline with flexibility is imperative to success. At Olive & Company, we understand each of the variables that impact project cost and scope, and we know how to tailor our process to keep things on track while accommodating our clients’ unique needs.

Blueprint: Research, Analysis, Strategy, and Planning

Through our strategic blueprint process, we collaborate closely with our clients to develop a website strategy that aligns with our client's business goals and the needs of their users. This strategy—and the detailed project plan it provides—is informed by research and data analysis, and blends our team's expertise across all facets of modern web design projects. 

Discovery Session
Current Site Assessment
Content Inventory
Requirements Gathering
Site Architecture
Homepage Experience Design
Production Planning
1
Discovery Session
Current Site Assessment
Content Inventory
Requirements Gathering
Site Architecture
Homepage Experience Design
Production Planning
User Experience Strategy and Design

No matter how large or small a web design project may be, we approach each step of our process with the user in mind. We strive to understand your audiences and to shape a website experience perfectly suited to their needs. From content strategy to site architecture to design to deployment, UX strategy and design are integrated into every decision.

Heatmapping
Audience Research
Wireframe Development
Accessibility Review
2
Heatmapping
Audience Research
Wireframe Development
Accessibility Review
Content Planning and Development

In modern marketing, websites are the platform from which your brand story unfolds. With this in mind, we execute on recommendations uncovered through the blueprint to develop engaging, relevant content that connects with your audiences and supports your organic SEO goals. We also provide guidance and tools to make the job easier for client content teams.

Content Auditing
Content Strategy Development
Copywriting and Copyediting
Content Migration
3
Content Auditing
Content Strategy Development
Copywriting and Copyediting
Content Migration
Search Engine Optimization

To serve as the central hub of a high-performing digital marketing strategy, modern websites must be built on a strong SEO foundation. From discovery to launch, we incorporate SEO strategy into every aspect of our interactive process, ensuring all technical and on-page factors are optimized, and that the site is equipped to support successful digital and content marketing growth.

Keyword Research
Technical SEO
SEO Migration
Crawl Efficiency Reviews
4
Keyword Research
Technical SEO
SEO Migration
Crawl Efficiency Reviews
Design Concepting and Execution

Every department of our team converges to create page and template designs that bring your brand to life. We set the design direction first on the homepage and then move through the rest of the site pages in sprints, making sure we remain focused on the site strategy while creating a unique and compelling experience across mobile, desktop, and everything in between. 

Homepage Concept Designs
Responsive Page/Template Designs
Supporting Graphic Design
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Homepage Concept Designs
Responsive Page/Template Designs
Supporting Graphic Design
Development and Production

It takes a scientific mind and an artistic eye to translate visual designs into perfectly constructed websites. Whether we’re developing an entire site from start to finish, or building templates to hand off to an internal development team, we take pride in building pixel-for-pixel recreations of interactive designs in an efficient manner, and in refining the code and experience for users and administrators.

Technical Infrastructure Setup
Front-End Template Development
Site Buildout
CMS Integration
Technology Integration
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Technical Infrastructure Setup
Front-End Template Development
Site Buildout
CMS Integration
Technology Integration
Quality Assurance and Deployment Management

Once the i’s have been dotted, the code polished, and the browsers tested, it’s time to deploy. We determine proper launch strategies in the planning phase, and, when necessary, we manage the actual deployment process. This might include anything from migrating final site files, to configuring server redirects, to developing a launch promotion campaign. Regardless of the project, we see every element through to the end, ensuring we deliver a pixel-perfect final product.

Quality Assurance
Domain and Server Configuration
Site Migration
Launch Management
Post-Launch Website Support
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Quality Assurance
Domain and Server Configuration
Site Migration
Launch Management
Post-Launch Website Support
Continuous Improvement Cycle

To maximize the performance and value of modern websites, organizations must commit to an iterative cycle of continuous improvement based on a process of planning, implementing, testing, measuring, and evaluating updates to the site. Our process starts with a post-launch site assessment, and continues by providing a disciplined methodology through which to facilitate analysis and improvements.

Post-Launch Site Assessment
Analytics and Reporting
Design, Content, and Functionality Updates
Conversion Rate Optimization
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Post-Launch Site Assessment
Analytics and Reporting
Design, Content, and Functionality Updates
Conversion Rate Optimization

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