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Website Audit
Find out how to make your website work harder for your business.
Audit at-a-glance
- Provides expert analysis of critical website performance factors.
- Reveals issues for SEO, UX, accessibility, and more.
- Provides actionable insights and recommendations.
- Provides in-depth UX analysis of key pages.
Understand Your Website's Performance
Are you frustrated with your company’s website? Do you wonder how your site’s performance measures up to the competition? Are you starting to think about a website redesign, but you’re not sure if it’s the right time?
Your website is the focal point of your brand, but building and managing a modern, high-performing site can be a challenge for any organization.
Luckily, we’re here to help. Our website audit is designed to help organizations identify improvement opportunities across all key facets of website performance.
We’ll answer these critical questions:
- What’s working—or not working—on your website?
- Is your site optimized for audiences and search engines?
- What issues are limiting website conversions?
- Are you measuring the right website KPIs in the right way?
- Is it time for a refresh or a full website design project?
Armed with our website audit insights and recommendations, you’ll be ready to turn your site into a high-performing marketing asset.
Website Audit Components
Discovery Session
We’ll meet your team to learn about your business goals and website objectives in a collaborative discovery session.
Analytics Review
After assessing your current Google Analytics and Search Console configuration, we'll review your site’s metrics against industry benchmarks.
SEO Audit
SEO is crucial for site health, so we'll review everything from your on-page SEO and backlink profile to meta descriptions and broken links.
UX Review
Our user experience assessment reveals usability insights and provides an in-depth analysis of key website pages and templates.
Content Review
Quality content fuels your website, so we’ll review your pages and blog posts to make sure everything is connecting with audiences and search engines.
CRO Review
We'll check your website's conversion rate optimization to uncover critical gaps that may prevent your users from taking action.
Web Accessibility
We'll review website accessibility factors, like color contrast and content readability, to identify issues and opportunities for improvement.
Site Performance
We'll assess your site's page speed and security to understand how users and search engines experience your site on desktop and mobile devices.
Recommendations
Based on our research, we’ll develop your website audit checklist and report and present it to your team during a collaborative review session.
Happy Clients
“The whole experience has been professional, enlightening, and time-saving. Partnering with Olive & Company helped us solidify our branding and create a remarkable web experience for prospective NexTech Academy users.”
“Olive & Company is an invaluable partner for us as we expand our digital presence. Their team serves as trusted hands who have helped us craft a paid and website strategy customized for our unique needs, market requirements, and organizational goals.”
“A great marketing agency! The Olive & Company marketers, designers, and developers helped us through a major website overhaul and rebranding effort. We appreciated working with a dedicated project manager who could pull in the various experts we needed to help us meet our goals.”
Still Have Questions?
What content management systems (CMS) do you use?
We typically build WordPress websites (for many good reasons). We also have significant experience working with the Hubspot CMS. These platforms have served our clients well over the years. If you need to use another CMS, however, let us know and we’ll figure out a plan that works for your website.
What kind of websites do you build?
We specialize in working with businesses and organizations with a research-based sales cycle (e.g., business services companies, technology companies, architecture and engineering firms, education institutions, healthcare organizations, etc.).
These types of organizations need user-friendly websites that tell a complex story to multiple target audience personas in a clear and compelling way. Their sites also need to be search engine optimized, they need to provide an exceptional user experience, and they need to drive action. We build professional websites that achieve these goals.
We’re not just a web design company, though. We also help our clients build their brands, and we manage high-performing digital marketing campaigns that drive growth.
To learn more, explore our work.
Do you outsource any of your web development work?
We do all of our own web development work for the vast majority of website projects we take on.
In the rare situations where we need to work with an external development resource, we’re transparent about that relationship with our clients.
When we partner with our client’s internal development resources, we incorporate a thorough design hand-off into our process to ensure project continuity and success.
How long do your website projects usually take?
Most of our full website redesign projects take approximately three to six months to complete. Larger, more complex projects, however, can extend beyond six months, depending on a project’s scope.
It takes time to build a website. Our process is designed to produce an exceptional custom website that achieves our client’s goals as efficiently as we can. We constantly seek out opportunities to streamline our project workflow without sacrificing the quality of our work.
For more information about our full web design services approach, review our process.
What is website continuous improvement?
Website continuous improvement is an ongoing, agile approach to elevating existing website performance through strategic, data-driven changes. Through these changes, brands steadily improve their engagement with website users and search engines.
Depending on your goals and website technology infrastructure, it may make more sense to launch a continuous improvement program instead of a comprehensive website redesign project.
Fortunately, our team has extensive experience with both approaches, and we can help you determine which approach makes the most sense for your situation.
If you’re interested in learning more about how continuous improvement fits into our web design services, read this blog post.
Contact Us To Learn More
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