Branding Workshop

Realign the key elements of your organization's brand strategy.

Workshop AT-A-GLANCE

  • Provides expert analysis and outside perspectives.
  • Builds alignment through collaborative branding workshop exercises.
  • Lunch and refreshments provided for the one-day session.
  • Detailed workshop insights provided as a follow-up.

Refocus and Reenergize Your Brand

As businesses evolve, brands need to keep up. When they don’t, teams fall out of alignment, and brand experience suffers.

For some brands, this situation may require a full brand rebuild. Businesses with solid brand foundations, though, may only need a realignment of key elements. That’s where the Olive & Company branding workshop comes in.

Through this collaborative experience, we’ll examine the current state of your brand strategy, brand identity, industry, and audiences; we’ll identify the attributes that make your brand unique; and, we’ll develop messages to realign your team’s understanding and application of the brand.

We’ll answer these critical questions:

  • What is your vision for your organization and your brand?
  • What are your core brand values?
  • Is your team aligned around your brand purpose and vision?
  • Who are your most important audiences, and what are their challenges?
  • What messages resonate with your key audiences?
  • What is your brand personality and tone of voice?

Your team will walk away from the brand strategy workshop with a clearer understanding of what sets your brand apart, and with renewed enthusiasm to build cohesive brand experiences that support your business goals.

Branding Workshop Components

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Brand Review

Prior to the workshop session, we’ll review your current brand experience as represented on your website and other communications.
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Competitive Review

To compare and contrast current brand strategies, we’ll review your competitive landscape across available touchpoints.
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SWOT Analysis

We’ll develop a preliminary brand SWOT analysis, and refine it together as part of the workshop experience.

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COre Values

Working with your team, we'll refine your brand's core values along with other essential components of your brand platform.
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Brand Position

To provide your team with a clear way to talk about your brand, we’ll collaboratively develop your brand’s positioning statement.
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Brand Purpose

We'll discuss your brand's "Why?" to spark conversation about how it's being used in your organization's marketing strategies and decision-making.
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Key Audiences

Based on the characteristics and behavior drivers of your ideal customer, we’ll work to outline and refine brand persona profiles.
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Key Message Themes

To connect your brand to your audiences, we'll zero in on key message themes to be used in marketing communications and brand building.
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Documentation

Following the workshop, we'll provide our detailed insights from the day's discussions to serve as a launch point for your realigned brand vision.

Happy Clients

    “The whole experience has been professional, enlightening, and time-saving. Partnering with Olive & Company helped us solidify our branding and create a remarkable web experience for prospective NexTech Academy users.”

    Rachel Whitman

    Director of Product Development and Innovation, Nexstar Network

    “Thanks to the wonderful work of Olive & Company, we now have an established brand that represents Shutterfly Business Solutions (SBS) as a business unit of Shutterfly. Olive worked diligently to uncover the core aspects of who SBS is and helped us to understand how we wanted to position our organization in the marketplace. Our new logo, brand voice, brand guide and website has our entire SBS organization exceedingly happy. Our partnership with Olive is incredible and we highly recommend them for any brand and website work.”

    Carrie Bryan

    Sr. Director, Business Development, Shutterfly Business Solutions

    “A great marketing agency! The Olive & Company marketers, designers, and developers helped us through a major website overhaul and rebranding effort. We appreciated working with a dedicated project manager who could pull in the various experts we needed to help us meet our goals.”

    Chuck Geisler

    Marketing & Business Development Director, American Engineering Testing

    “We recently worked with Olive & Company for a brand redesign. They were so easy to work with, brought impeccable expertise and taste to the process and we couldn't be happier with our results. Thank you for being a team that we know we can count on!”

    Chisago Lakes Marketing Team

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