Home Marketing Services Digital Marketing Services Digital Marketing Audit
Is your business seeing a return on its digital marketing investment, or are you wasting time and money on tactics that aren’t driving results?
If you’re like many businesses, you may not know the answer to this question. Or, you may know you’re not getting your money’s worth, but you’re not sure why or what you should change. Don’t worry. You’re not alone.
Digital marketing is time-consuming and complex. Most organizations simply don’t have the time or expertise to step back and properly assess performance from a strategic perspective. Fortunately, Olive & Company is here to help.
At the digital marketing audit’s conclusion, we’ll walk you through our detailed report—filled with key performance insights and actionable recommendations—and you’ll be on the path to success.
We’ll meet your team to learn about your business goals, marketing plan, and target audiences in a collaborative discovery session.
We’ll review current online marketing activities for your top competitors in order to identify threats and opportunities.
We’ll conduct an SEO audit to reveal on-page, off-page, and technical issues limiting the search engine performance of your website.
We'll audit your pay-per-click (PPC) campaigns to assess your current approach, targeting, click-through rate, and budget optimization opportunities.
We’ll review your current social media performance to gauge your reach, engagement, publishing cadence, and content relevance.
We’ll review existing digital marketing content assets, such as blog posts, videos, and gated content, to identify gaps in your strategy.
We'll review your current email marketing campaigns to assess strategy, audience segmentation, content, cadence, and technology utilization.
We’ll review your website and landing page foundation with a focus on user experience, load times, calls to action, conversion rates, and more.
Once we've completed your digital marketing audit, we'll present it to your team during a collaborative review session.
“Olive & Company has been a fantastic and trusted partner. They have helped us with a complete website redesign as well as marketing and advertising strategies ranging from digital advertising, social media content, blog content, and performance analysis. They are responsive, professional, friendly and truly care about our organization. Highly recommend!”
“Olive & Company is an invaluable partner for us as we expand our digital presence. Their team serves as trusted hands who have helped us craft a paid and website strategy customized for our unique needs, market requirements, and organizational goals.”
“I love working with Olive & Company and their expert team. They bring great, fresh perspectives and marketing plans. They are deadline driven to help keep your projects moving forward and are also fun to work with! I highly recommend Olive if you are looking for a trusted and professional marketing partner.”
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