Digital Marketing Audit
Uncover valuable opportunities to boost your digital marketing performance.
Audit at-a-glance
- Provides expert analysis of digital channels.
- Reveals digital activities for key competitors.
- Uncovers relevant keyword opportunities and content topics.
- Provides detailed, actionable recommendations.
Get More From Your Digital Marketing Strategy
Is your business seeing a return on its digital marketing investment, or are you wasting time and money on tactics that aren’t driving results?
If you’re like many businesses, you may not know the answer to this question. Or, you may know you’re not getting your money’s worth, but you’re not sure why or what you should change. Don’t worry. You’re not alone.
Digital marketing is time-consuming and complex. Most organizations simply don’t have the time or expertise to step back and properly assess performance from a strategic perspective. Fortunately, Olive & Company is here to help.
We’ll answer these critical questions:
- Are you using the right digital channels in the right ways?
- Are you using the right mix of paid and organic strategies?
- How can you improve your lead generation efforts?
- How do your marketing efforts compare with your competitors?
- Is your content optimized for your audiences and search engines?
- Are you measuring the right KPIs?
At the digital marketing audit’s conclusion, we’ll walk you through our detailed report—filled with key performance insights and actionable recommendations—and you’ll be on the path to success.
Digital Marketing Audit Components
We’ll meet your team to learn about your business goals, marketing plan, and target audiences in a collaborative discovery session.
We’ll review current online marketing activities for your top competitors in order to identify threats and opportunities.
We’ll conduct an SEO audit to reveal on-page, off-page, and technical issues limiting the search engine performance of your website.
We'll audit your pay-per-click (PPC) campaigns to assess your current approach, targeting, click-through rate, and budget optimization opportunities.
We’ll review your current social media performance to gauge your reach, engagement, publishing cadence, and content relevance.
We’ll review existing digital marketing content assets, such as blog posts, videos, and gated content, to identify gaps in your strategy.
We'll review your current email marketing campaigns to assess strategy, audience segmentation, content, cadence, and technology utilization.
We’ll review your website and landing page foundation with a focus on user experience, load times, calls to action, conversion rates, and more.
Once we've completed your digital marketing audit, we'll present it to your team during a collaborative review session.
Happy Clients
Contact Us To Learn More
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