Brand Workshop
Our brand workshop helps evolving businesses realign their brand.
Workshop at-a-glance
- Provides expert analysis and outside perspectives.
- Builds alignment through collaborative brand-defining exercises.
- Lunch and refreshments provided for the one-day session.
- Detailed workshop insights provided as a follow-up.
Refocus and Reenergize Your Brand
As businesses evolve, brands need to keep up. When they don’t, teams fall out of alignment, and brand experience suffers.
For some brands, this situation may require a full brand rebuild. Businesses with solid brand foundations, though, may only need a realignment of key elements. That’s where the Olive & Company brand workshop comes in.
Through this collaborative one-day experience, we’ll examine the current state of your brand, your industry, and your audiences; we’ll identify the attributes that make your brand unique; and, we’ll develop messages to realign your team’s understanding and application of the brand.
We’ll answer these critical questions:
- What is your vision for your organization and your brand?
- What are your core brand values?
- Is your team aligned around your brand purpose?
- Who are your most important audiences, and what are their challenges?
- What messages resonate with your key audiences?
Your team will walk away from the brand workshop with a clearer understanding of what sets your brand apart, and with renewed enthusiasm to build a strong, cohesive brand.
Brand Workshop Components
Prior to the workshop session, we’ll review your current brand experience as represented on your website and other communications.
To compare and contrast current brand positioning and messaging, we’ll review key competitors across available touchpoints.
We'll develop a preliminary brand SWOT analysis prior to the workshop, and refine it as part of a collaborative exercise.
Working with your team, we'll refine your brand's core values along with other essential components of your brand platform.
To provide your team with a clear way to talk about your brand, we’ll collaboratively develop your brand’s positioning statement.
We'll discuss your brand's "Why?" to assess how it's being used in your organization's decision making.
Based on your team’s knowledge of target audiences and their behavior drivers, we’ll work to outline and refine audience persona profiles.
To connect your brand to your audiences, we'll zero in on key message themes to be used in marketing and sales communications.
Following the workshop, we'll provide our detailed insights from the day's discussions to serve as a launch point for your realigned brand vision.
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