Dealers Choice IT provides comprehensive IT, cybersecurity, and vendor management solutions to multi-store automotive groups. With expert technicians trained in dealership settings, the Dealers Choice IT team alleviates fears and unlocks opportunities relating to systems, networking, software tool stack, copy/print, communications, audio/video, physical security, and beyond.
When Dealers Choice IT (then known as Itech Las Vegas) reached out to Olive & Company, they had reached an inflection point. Realizing they had a significant growth opportunity in the automotive dealership market, Dealers Choice IT had begun the process of narrowing their business focus. Unfortunately, their brand was struggling to keep pace. They needed a new brand—along with a new website and a focused digital strategy—that could support their vision.
To help Dealers Choice IT elevate their status within their targeted niche, we began by defining their new brand strategy and messaging platform. We also developed a fresh visual identity that reflected their vision, and brought the entire package to life through a best-in-class website experience. As the brand and website work progressed, we developed a brand launch plan and a lead-generation strategy to build awareness and drive expansion.
