Olive & Co
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Driving a New Road to Growth With Dealers Choice IT

Dealers Choice IT Logo

The Client

Dealers Choice IT provides comprehensive IT, cybersecurity, and vendor management solutions to multi-store automotive groups. With expert technicians trained in dealership settings, the Dealers Choice IT team alleviates fears and unlocks opportunities relating to systems, networking, software tool stack, copy/print, communications, audio/video, physical security, and beyond.

The Challenge

When Dealers Choice IT (then known as Itech Las Vegas) reached out to Olive & Company, they had reached an inflection point. Realizing they had a significant growth opportunity in the automotive dealership market, Dealers Choice IT had begun the process of narrowing their business focus. Unfortunately, their brand was struggling to keep pace. They needed a new brand—along with a new website and a focused digital strategy—that could support their vision.

Dealers Choice IT Brand and Website

The Solution

To help Dealers Choice IT elevate their status within their targeted niche, we began by defining their new brand strategy and messaging platform. We also developed a fresh visual identity that reflected their vision, and brought the entire package to life through a best-in-class website experience. As the brand and website work progressed, we developed a brand launch plan and a lead-generation strategy to build awareness and drive expansion.

Project Highlights

  • Conducted stakeholder interviews to gather insights about brand perspectives and market opportunities.
  • Developed blog articles and checklist resources as part of a targeted content marketing strategy.
  • Integrated IT support tools with the website experience.
  • Developed a comprehensive, multi-stage brand launch plan and a comprehensive lead generation strategy.

Services Provided

  • Brand Strategy and Messaging
  • Logo Design and Visual Identity Development
  • Brand Launch Planning
  • Web Design and Development
  • Content Marketing Strategy
  • Lead Generation Strategy
  • Digital Strategy Development
  • Brand Guidelines Development
Dealers Choice IT Website