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Digital Marketing Services
Attract, nurture, and convert your brand’s key audiences.
Marketing Results That Matter
Today’s digital marketing needs to drive the right traffic and quality leads to produce the results that matter to your business. It also needs to continually analyze and improve performance across channels, and, it needs to do these things while getting the most out of every dollar spent.
Our team of digital experts understands these demands. We put smart strategies in place to drive results, and we do it in a way that eases our clients’ workload. We also help our clients prioritize efforts and investment, so every part of their program makes as much impact as possible.
Our Digital Marketing Services:
- Digital Advertising Management
- Pay Per Click (PPC) Management
- Content Marketing
- Social Media Marketing
- Email Marketing and Nurturing
- Web Design and Development
- Landing Page Optimization
- Reporting and Analysis
- Search Engine Optimization
- Digital Strategy and Management
Why Partner With Olive & Company?
Proactive Thinking
We take pride in serving as a true partner, and we're always looking to share new insights, opportunities, and thinking with our clients.
Data-Driven
We measure and analyze everything to make sure we're optimizing campaign results and maximizing your ROI.
Transparency
Our team works hard to make sure our clients always understand what's happening, why it's happening, and what's coming next.
Focused Expertise
Our research-based sales cycle focus enables our team to have deep expertise in the channels, strategies, and tactics that matter most to your business.
Holistic Approach
We're not just a digital marketing agency. Our team also offers expertise across website design, brand strategy, and much more.
Dedicated Resources
You'll work closely with an account manager and digital marketing strategist. You'll also have access to our full team of marketing experts.
Achieving Your Digital Marketing Goals
By Using Data
Whether you’re looking to connect with prospective customers, potential employees, or other key audiences, our agile, data-driven approach will help you achieve your goals:
- Increase awareness among key audiences.
- Attract the right kind of traffic to your website.
- Generate quality leads.
- Influence target accounts.
- Provide validation for sales and recruiting efforts.
- Elevate and shape brand perceptions.
- Improve your website design and experience.
Happy Clients
“Olive & Company has been a fantastic and trusted partner. They have helped us with a complete website redesign as well as marketing and advertising strategies ranging from digital advertising, social media content, blog content, and performance analysis. They are responsive, professional, friendly and truly care about our organization. Highly recommend!”
“Olive & Company is an invaluable partner for us as we expand our digital presence. Their team serves as trusted hands who have helped us craft a paid and website strategy customized for our unique needs, market requirements, and organizational goals.”
“Olive & Company has been the trusted partner of Medallion Labs for 5+ years. As a vital extension of our team, Olive has brought our creative ideas to life, time after time, and has played a key role in the success of our brand, marketing, and sales efforts. Their partnership, account management, expertise, and accountability are top-notch, and their ability to immerse themselves in our brand creates a seamless experience. Thankful to have Olive on my team!”
Do You Know What You’re Getting From Your Digital Marketing Investment?
With digital marketing evolving at a rapid pace, it’s hard enough just to know what you should be doing. To also assess whether you’re doing things correctly, or if you’re getting the best possible ROI, you need an expert perspective. That’s where we come in.
Success Stories
Still Have Questions?
Do you specialize in working with specific types of businesses?
We work with a diverse range of businesses and organizations. Many of our clients are mid-sized businesses, but we also work with schools, global corporations, and some smaller businesses with aggressive growth goals.
The unifying characteristic of our clients is that they are all trying to connect with customers through a research-based sales cycle. In other words, their prospects typically conduct significant research—sometimes over a long period of time—before making contact or making a purchase.
With this in mind, our team specializes in building and executing marketing strategies that drive results for these types of businesses.
What do your digital marketing client relationships look like?
Most of our digital marketing client relationships take the form of ongoing managed services contracts. We begin these contracts with a strategic onboarding process, and then move into monthly management, creative setup work, analysis, and reporting.
The digital marketing services included in a contract are unique to each client, but typically include some combination of the following:
- Website maintenance and support
- Website continuous improvement (i.e., UX, SEO, CRO, etc.)
- Digital advertising management (i.e., paid search, paid social, display, etc.)
- Content marketing management (i.e., blog development, webinar support, etc.)
- Social media management
- Email marketing support
- Performance analysis and reporting
The online marketing services we provide for a client depend on the nature of their business, and, most importantly, their goals. Whatever the specific configuration may be, though, we focus on maximizing results while providing exceptional customer service.
How do you report on campaign performance?
During our digital marketing strategy onboarding process, we develop a marketing measurement framework that includes SMART goals, KPIs, projections, and much more.
Based on this framework, we then build out a digital marketing performance dashboard that connects to Google Analytics (including GA4) and all of the other relevant digital marketing ecosystem platforms.
These dashboards then serve as the centerpiece for our meetings, in which we review performance, share insights, and map out recommendations. Because of this purpose, we tailor our dashboards to highlight the things that are most important to our clients, and we use them as a launch point for strategic changes or refinements.
To learn more, visit our digital marketing analytics page.
Do you outsource any digital marketing work?
As a digital marketing company, we typically handle all production and management work ourselves. Specifically, our internal team provides strategy, design, copywriting, campaign management, analysis, reporting, and development. We also provide ongoing project management and account management.
When we do outsource specific tasks (e.g., video production, etc.), we’re transparent about that relationship, and we make sure our clients understand why we’re using an additional resource. In those situations, we also manage external resources as an extension of our team.
Do you work with other partners or agencies?
In most situations, our team manages all aspects of a client’s digital marketing program. With that said, we do collaborate with other agencies, freelancers, and consultants for some of our clients.
As long as we have open lines of communication and a shared vision, we’re happy to work with anyone who can help our clients succeed.
Contact Us To Learn More
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