With today’s audiences increasingly ignoring advertising and interruptive marketing tactics, content-fueled digital marketing has become the most efficient, cost-effective way for organizations to build awareness and drive demand.
Whether you’re looking to connect with prospective customers, potential employees, or other business-critical audiences, our digital marketing solutions provide a results-focused methodology through which to attract, engage, and nurture the audiences most important to your business or institution.
Our proven digital marketing process will help your organization …
- Increase awareness among key audiences
- Attract quality traffic to your website
- Elevate brand perceptions through thought leadership
- Increase the size of your digital audience (followers, subscribers, etc.)
- Increase marketing and sales leads
- Improve engagement on your website
- Provide validation for sales and recruiting efforts
As passionate practitioners of digital marketing for our clients and for our own business, we’ve seen the transformative power of these strategies, firsthand. We understand the vital role digital marketing plays in modern marketing, and we specialize in building digital strategies tailored to unique organizational goals.
View recent digital marketing successesView More Work
Paid Search and Social Media Campaigns
Groves Academy Paid Search and Social Media Campaigns
Looking to increase awareness of their services for students with learning disabilities—including diagnostic assessments, career counseling, and summer camp programs—Groves Academy asked for Olive & Company’s help. Working within tight budget parameters, Olive implemented multiple paid search and social campaigns, and, within one year, the campaigns had successfully built awareness and demand for Grove’s programs, contributing thousands of visits and hundreds of leads from interested Twin Cities parents. Their summer camp campaign, in particular, generated so much interest that the campaign exceeded goals well before the planned end date.
Social Media Advertising
Old Glory Social Media Advertising
When Old Glory founder, Holly Kuhn, prepared to open her first permanent store location in Denver, she turned to Olive & Company to help build awareness and excitement for the store. Our solution? A highly targeted Facebook advertising campaign. Since its launch, the campaign has contributed over 66,000 visits to the Old Glory website, along with 3,000 new likes of the Old Glory Facebook page, and 1,000 new email subscribers. The best result, however, has been the steady stream of new customers coming into the store everyday who have told Holly that they learned about Old Glory from the Facebook ads.
Social Media Strategy and Management
LINX Social Media Strategy and Management
After building a network of physicians qualified to implant the LINX device in patients, Torax Medical needed to connect with potential patients in order to educate them about gastroesophageal reflux disease, its impact on their health, and available treatment options. Working closely with subject matter experts on the Torax team, Olive launched a campaign that introduced LINX to social media audiences. In one year, the LINX social media efforts grew follower counts on Facebook and Twitter by over 500% while increasing engagement, expanding awareness, and driving patients to consult with qualified LINX physicians.
Paid Digital Advertising Campaigns
St. Mary’s University Paid Digital Advertising Campaigns
When St. Mary’s University received a grant to market their Graduate School of Business and Technology programs, they worked with Olive to create display ads and corresponding landing pages for paid digital advertising campaigns. Working from St. Mary’s fresh new brand guidelines, Olive wrote, designed, and built each campaign asset to appeal directly to the graduate school’s unique adult audience personas. The final ads hit on the benefits of each program, drawing users to the landing pages, and, ultimately, driving leads with persuasive content and a persistent form.
Digital Content and Social Media Marketing
Fiscal Checkup Digital Content and Social Media Marketing
Having already partnered with Olive & Company through a full branding and web design process, Fiscal Checkup was ready to shift their focus onto the digital marketing conversation with their target audiences. Olive & Company developed a digital strategy blending thought leadership content, social media marketing, email nurturing, and targeted paid promotion to help drive demand for Fiscal Checkup’s innovative SaaS product. Within two months, with Olive’s help, Fiscal Checkup had sold annual licenses to several customers and had more than 100 additional leads requesting pre-purchase demos.
Content-Fueled Digital Marketing
Olive & Company Content-Fueled Digital Marketing
As a marketing agency, we believe it’s imperative to practice what we preach. That’s why we’ve been actively utilizing content-fueled digital marketing as our own core strategy for the past several years. The payoff? In three years time, our website traffic has increased by over 400%, while sales leads have increased by 700%. We’ve also seen significant growth
“Olive and the team was great to work with. They listened to the restrictions that we have to work with in our industry and ensured that everything that they produced for us fit those guidelines. They helped us establish an ever-growing social base which has allowed us to start focusing on how to increase our engagement with them.”
Brenda Carr, U.S. Marketing Manager, Torax Medical
Do You Know What You’re Getting From Your Digital Marketing Investment?
With digital marketing tools, technologies, tactics, and strategies evolving at a frenetic pace, it’s hard enough just to know what you should be doing. To assess whether or not you’re doing things correctly, or if you’re getting the best possible return on your digital marketing investment, you need an expert perspective. That’s where we come in.
Interested in learning more?
In order to thrive, digital marketing relies on a solid brand foundation and a modern, well-built website to serve as an audience experience focal point.