Founded more than 150 years ago as General Mills’ exclusive internal food testing lab, Medallion Labs has earned a solid industry reputation by blending rigorous science, analytical testing, and industry expertise.
Without any significant changes to their brand platform or marketing materials in several years, Medallion Labs was left playing catch-up with competitors. Even more concerning, an outdated website and lack of a digital marketing strategy resulted in poor site traffic, low awareness among key audiences, and an absence of inbound sales leads. In other words, they needed to overhaul their brand, their website, and their marketing, so they brought in Olive & Company to manage the transformation.
Based on insights gathered through research, analysis, and stakeholder interviews, Olive redefined a brand messaging platform and a digital engagement strategy for Medallion Labs. This new vision was then brought to life through a new website experience and an ongoing thought leadership content strategy. The final piece of the puzzle was the creation of digital ad campaigns designed to fill their sales pipeline with qualified leads.