Developing a New Marketing Formula for Medallion Labs

Founded more than 150 years ago as General Mills’ exclusive internal food testing lab, Medallion Labs has earned a solid industry reputation by blending rigorous science, analytical testing, and industry expertise.

Without any significant changes to their brand platform or marketing materials in several years, Medallion Labs was left playing catch-up with their competitors. Even more concerning, an outdated website and lack of digital marketing strategy resulted in poor site traffic and low awareness among their key audiences.

Olive redefined their entire brand messaging and audience engagement tactics. The final piece of the digital marketing puzzle was the creation of targeted paid search campaigns which drove traffic to service-specific landing pages that highlighted Medallion Labs’ capabilities, expertise, and knowledge.