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Positioning Murata Vios for New Markets and Growth

What Olive Did For This Client

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increase in leads per month
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increase in targeted industry traffic
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increase in total page views

The Client

Murata Vios provides medical-grade IoT sensors and remote vital signs monitoring services to lower the cost of care and improve patient outcomes. The innovative Vios platform is designed to optimize patient management throughout the continuum of care, including in-hospital and at-home applications.

The Challenge

Our work with the Murata Vios team (then known as Vios Medical) began in 2016. At that time, they came to Olive & Company looking for a strategic partner to guide their brand as they elevated their presence in India and expanded into the U.S. market. We continued to serve as a brand and digital strategy partner to the Vios team over the next several years as their offering evolved and they were acquired by Murata Manufacturing.

The Solutions

Our first job was to establish a new brand strategy platform to serve as the foundation for updated marketing and sales communications from Vios. Their platform needed to be authentic and strong, but it also needed to be flexible enough to accommodate their shifting business strategy. From there, we built a website to connect with audiences in both India and the U.S.; we developed marketing and sales tools to bring the brand to life; and, we launched a data-driven digital strategy to build awareness and generate leads. As our partnership continued, we worked to optimize each component of our work—from brand messaging to website experience to digital campaigns—to put Vios in the best position for success.

The Results

  • The brand platform provided a strong, but flexible, foundation to support marketing and sales efforts as their company continued to evolve and grow.
  • Paid and organic digital marketing tactics resulted in a 922% increase in targeted industry traffic and a 104% increase in leads per month.
  • Website messaging and UX improvements improved user engagement metrics across the board, with the average time on the homepage increasing by 34% and total page views increasing by 36%.

Services Provided

  • Brand Strategy
  • Brand Messaging
  • Content Strategy
  • Web Design and Development
  • Website Continuous Improvement
  • Digital Strategy and Advertising Management
  • Digital Marketing Analytics
  • Sales Tool Development