Creating a Unified Harris Company Brand
The Client
For more than 70 years, Harris Company has been an industry leader in designing, building, controlling, and maintaining critical infrastructure for commercial, institutional, and industrial clients.
The Challenge
Through growth and acquisitions, Harris had fractured into 19 sub-brands, most with their own website and brand identity. This caused confusion on major projects and left clients with an inconsistent experience and a lack of understanding about the company’s services.
The Solution
After conducting dozens of stakeholder interviews to gather brand perception insights, Olive refined the Harris brand architecture, messaging platform, and visual identity. We then brought the unified brand to life in a cohesive, modern web experience that covered the full spectrum of their offerings and services.
Project Highlights
- Conducted dozens of interviews to gather brand perception insights from key internal and external audiences.
- Designed touchpoint examples to guide the brand implementation process.
- Created an online brand guideline portal to streamline ongoing brand management efforts.
- Website changes led to substantial increases in traffic to key “expertise” content and service-focused conversions.
- Our work aligned 19 sub-brands into a single unified Harris experience.
Services Provided
- Website Analysis
- Brand Strategy and Messaging
- Logo Design
- Visual Identity System Design
- Web Design and Development
- Brand Guidelines Development
- Collateral System Design
