Website Blueprint

Our blueprint provides research, analysis, strategy, and a detailed project plan.

Blueprint at-a-glance

  • Unifies vision and expectations among project stakeholders.
  • Provides a detailed strategy and a clear path to project success.
  • Builds a comprehensive site architecture and content plan.
  • Ensures accurate scoping to prevent cost and time overruns.

Set Your Website Project up for Success

Modern web design projects are complex. With limitless potential configurations, considerations, and requirements, the process of planning and completing a web project can be daunting for any organization.

We understand. At Olive & Company, we’ve managed our own web design projects, and we’ve managed them for our clients countless times. Through this experience, we’ve learned that the best way to ensure project success is to start with a research-based strategic plan, a clear scope, and a shared vision of success among all project stakeholders.

With these essential elements in mind, we developed our website blueprint process. Through this process, we’ll work closely with your team to research and understand your business, your project, and your desired outcomes, so that we can assemble a project plan in perfect alignment with your vision.

We’ll Answer These Critical Questions

  • What’s working—or not working—on your current site?
  • How are users currently interacting with your content?
  • Where are the gaps in your site’s experience?
  • What elements will be needed to support the new site strategy?
  • Which performance metrics matter most?
  • What comes next after the new site launches?

If you’re ready to begin your web design process, and you’re looking for a partner to lead the way, contact us to learn how our website blueprint will start your project with a plan for success.

Website Blueprint Components

Discovery Session

We’ll meet with your team to learn about your business, goals, audiences, and project vision in a collaborative session.

Site Assessment

We’ll assess your site’s performance, evaluating traffic, user behaviors, SEO, accessibility, and other critical factors.

Content Strategy

We'll conduct an inventory of your site to develop content strategy and site architecture recommendations.

SEO Research

We'll inform site architecture and page copywriting decisions with business and industry keyword research.

 

Homepage Experience

We'll develop a homepage wireframe and hero concepts to set the direction for page experience and style.

Requirements

We’ll define requirements for every project component, including content, functionality, accessibility, technology, and more.

Site Architecture

We’ll create an updated sitemap, based on our research and discovery work, to guide our strategic planning process.

Plan and Scope

We’ll define a detailed strategic project plan and a precise scope for all associated project components.

Project Checkpoint

As we prepare to move into site production, we'll provide a final checkpoint to review the project scope and fees.

Happy Clients

Carrissa Haberman
Information Officer - Web and Social Media, Minnesota West Community and Technical College

“Partnering with Olive & Company to prepare a blueprint of our website redesign project allowed us to clearly define a complex project. Olive worked intently to understand the goals and objectives of our project and outlined a plan to achieve them. Olive was extremely easy to work with throughout the entire process. Their extensive experience, along with remarkable design and technical aptitude, made Olive a clear choice.”

Rachel Whitman
Director of Product Development and Innovation, Nexstar Network

“The whole experience has been professional, enlightening, and time-saving. Partnering with Olive & Company helped us solidify our branding and create a remarkable web experience for prospective NexTech Academy users.”

Amanda Lockhart
Vice President Marketing, Hanover Research

“Olive & Company is an invaluable partner for us as we expand our digital presence. Their team serves as trusted hands who have helped us craft a paid and website strategy customized for our unique needs, market requirements, and organizational goals.”

Chuck Geisler
Marketing & Business Development Director, American Engineering Testing

“A great marketing agency! The Olive & Company marketers, designers, and developers helped us through a major website overhaul and rebranding effort. We appreciated working with a dedicated project manager who could pull in the various experts we needed to help us meet our goals.”

Contact Us To Learn More

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