The Olive Reading List: November 19, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Millennials Want Mobile Video Ads to Be Short and on Every Device

Huge growth in video viewing across all devices has meant a large shift in the minds of advertisers and how they tailor their content. With brand favorability up 250% among cross-device campaigns, the extra effort in planning may be well worth the time and cost.
— Jessie Reagen

Famed Designer Rosanne Somerson on Innovation and Failure

An interview with the furniture designer and president of RISD touches on the importance of design in Silicon Valley and the impact innovation will have on the future of art.
— Eliza Green (@ElizaAnneGreen)

How a Designer’s ‘Peace for Paris’ Sketch, Made in Minutes, Became a Global Symbol

A compelling look at the power of an image. One designer’s reaction to tragedy in Paris led to a single illustration that quickly spread much-needed support and peace around the globe.
— Katie Yohn (@KatieLyohn)

The surprising data about how often to send promotional emails

Campaign Monitor digs into the data on promotional emails and comes up with some interesting results. Will it change the way you deliver promotional email?
— Peter Robelia (@PeterRobelia)

The 4 keys to marketing success in 2016

Often times, when speaking with business leaders and decision makers about their marketing efforts, I’m surprised to find they have little to no marketing strategy plans.  As one of our core offerings, I find it very important to, at a minimum, have the discussion around it. This article points out a few interesting ways in which you can leverage data to inform key marketing efforts moving into 2016, including a strategic roadmap.
— Ben Oberg (@benoberg)

How to Create the Right Content at the Right Time: 6 Tips to Get You Started

It’s not only about how you say it, but when you say it. From audience personality to current events, these six tips break down ways to up your content marketing strategy.
— Leah Gauquie

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.