The Olive Reading List: March 28, 2013

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Falling through space with parallax web design.

An incredible look at the Red Bull Stratos flight — all the way up and all the way down — with all the physics data you could need to know.
— Valerie Bradt (@valeriebradt)

Why Your Links Should Never Say “Click Here”

Don’t distract or undermine your users by making them focus on mouse mechanics.
— Luke Prosser (@lukeprosser)

“Like”-able Content: Spread Your Message with Third-Party Metadata

You down with O.G.P.? Well, you should be… if you want to control how your content is shared through third party apps like Facebook and Twitter.
— Peter Robelia (@PeterRobelia)

25 of the Best Web Presence Optimization Guides of 2012

B2B Marketing Blog, Webbiquity, has chosen its favorite web presence optimization articles, guides, tips, and strategies of the past year. If your work ever involves any combination of search, social, content, pr, or digital, you’ll find all kinds of useful info in this list.
— Erik Norsted (@enorsted)

Einstein’s Problem-Solving Formula, And Why You’re Doing It All Wrong

Too much “doing” and not enough time thinking.
— Rob Haskin (@rhaskin)

The future of the web is video

The future of web design, especially for companies in the business of selling, will be based in video.— Tieran Haskin (@TieranH)

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Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.