The Olive Reading List: March 24, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

WHAT INSTAGRAM’S SWITCH TO AN ALGORITHMIC FEED MEANS FOR BRANDS

First was Facebook, then Twitter, and now Instagram. The photo-sharing social media platform is experimenting with an algorithm. This article provides some insights on what this change could mean for brands.
— Gabriela Lozada (@gabrielalozada)

THE SOFT, SCREENLESS FUTURE OF TOYS, ACCORDING TO FISHER-PRICE

As Mom to a toddler, I definitely relate to the desire for minimal toy overtake in our house. The new Fisher-Price brand direction is a great example of how a brand that’s almost a century old is staying relevant for the new generation of families and their priorities.
— Jessie Reagen

5 Reasons Why You Should Redesign Your Website

There are so many reasons why businesses decide they want to redesign their website and this article explores five solid reasons why they should.
— Ben Oberg (@benoberg)

THIS ENVIRONMENTAL SCIENTIST MAKES ART OUT OF CLIMATE DATA

At first glance you may see a whimsical scenic painting, but hidden within lies data-packed charts and graphs on global climate change. A strong message that we all need to look deeper than the surface.
— Leah Gauquie

See How a Guide Dog Is Made — Through a Guide Dog’s Eyes

The convergence of big data and film makes for beautiful, unique, emotive experiences. The story behind this IBM spot is not simply endearing to watch—it inspires hope for the wonderful possibilities of a future fueled by data-driven technology.
— Katie Yohn (@KatieLyohn)

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Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.