The Olive Reading List: March 20, 2014

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Why You Should Focus On Branding First

Simply put, understanding the core of your brand is the first step to business success. What makes you different? Who are you? The answers to these questions not only lead to pinpointed marketing strategies, but also to effective and unique brand design solutions. From a logo and branding standpoint, this process is priceless.
— Jessie Reagen

Artist Wants To Map Every Single Human Skin Tone On Earth

What Pantone color are you? Saying black or white will no longer make the cut. This photo project shows the breadth of skin tones while giving each hue their corresponding Pantone swatch.
— Jonathan Sollie (@solliedesign)

These Mad Scientists Want to Replace Solar Panels With Potted Plants

I predict that in 2023 Apple will release a plant-powered tablet named the iPad Moss. Seem far-fetched? Maybe not…
— Peter Robelia (@PeterRobelia)

FiveThirtyEight

Has data analysis reached the mainstream? Quite possibly, if stat-guru Nate Silver has anything to say about it. Silver’s new site, FiveThirtyEight, covers areas like sports, politics, economics, and more, all through the lens of statistical analysis. Even if you have no interest in the role data plays in all of our lives, you should still check out their interactive NCAA Tournament Predictions bracket.
— Erik Norsted (@enorsted)

Photo of the Week: Creepy Unicorn Carnival

Only in Paris.
— Dani Noyes (@DaniNoyes)

Watch A Plain Old Table Become A Dazzling Musical Interface

I’m fascinated by the interconnection between art and science. This article and associated videos hint at the complexity that binds them together; and the result looks like a lot of fun.
— Shawn Lockhart (@ShawnALockhart )

His Open Letter to Babies on Their First Day on Earth Is Like Poetry for Your Soul. Seriously, You Can’t Afford to Miss This

Every once in a while it’s just nice to hear positive inspiring words to put things in proper perspective and Kid President really delivers on this awesome video. Enjoy!
— Ben Oberg (@benoberg )

Which Big Brands Are Courting the Maker Movement, and Why

The “maker” movement is a growing trend that could change the consumer market in a major way. I love the personal aspect this movement brings to consumer goods and am curious to see if it actually leads to a new industrial revolution.
— Katie Yohn (@KatieLyohn)

Museum of Modern Renaissance

This former Masonic hall has been turned into an art project that uses even
more metaphysical iconography.
— Tom Keekley (@tkeekley)

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.