The Olive Reading List: June 16, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Muhammad ali was a marketing genius who also happened to be a boxer

Muhammad Ali built his brand by staying true to who he was and what he believed in. It’s no different for the brands we service every day. If a customer doesn’t know what your brand is and what it stands for, why should they choose you over the competition?
— Jackie Nelson

WHY CODING IS STILL THE MOST IMPORTANT JOB SKILL OF THE FUTURE

Simple takeaway: learn to code.
— Katie Yohn (@KatieLyohn

The Power of Mobile in B2B Commerce

It may be hard to believe, but half of all B2B companies are still operating without any sort of mobile strategy, and only 18 percent can support a mobile buying experience.
— Erik Norsted

How to Have Better Brainstorming Meetings

Brainstorming can be the most important step in the creative process. Ergo, managing the process is key to emerging with the best ideas in the most efficient way. Check out these tips for preparing and running brainstorm sessions to help you leave the room with the winning campaign.
— Leah Gauquie

ORLANDO BRANDS RESPOND TO TRAGEDY AT PULSE NIGHTCLUB

Lovely read on how the International brands in Orlando supported the victims and their families after the tragedy at Pulse Nightclub.
— Gabriela Lozada (@gabrielalozada) 

6 Key Ways Design Thinkers Approach Problems

Design thinkers approach a problem strategically and with purpose. Our goal is first to make sure we’re solving the right problem, then come up with solutions that put the user experience first. These simple strategies will get you well on your way to the first step, asking the right questions.
— Jessie Reagan

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.