Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:
Muhammad ali was a marketing genius who also happened to be a boxer
Muhammad Ali built his brand by staying true to who he was and what he believed in. It’s no different for the brands we service every day. If a customer doesn’t know what your brand is and what it stands for, why should they choose you over the competition?
— Jackie Nelson
WHY CODING IS STILL THE MOST IMPORTANT JOB SKILL OF THE FUTURE
Simple takeaway: learn to code.
— Katie Yohn (@KatieLyohn)
The Power of Mobile in B2B Commerce
It may be hard to believe, but half of all B2B companies are still operating without any sort of mobile strategy, and only 18 percent can support a mobile buying experience.
— Erik Norsted
How to Have Better Brainstorming Meetings
Brainstorming can be the most important step in the creative process. Ergo, managing the process is key to emerging with the best ideas in the most efficient way. Check out these tips for preparing and running brainstorm sessions to help you leave the room with the winning campaign.
— Leah Gauquie
ORLANDO BRANDS RESPOND TO TRAGEDY AT PULSE NIGHTCLUB
Lovely read on how the International brands in Orlando supported the victims and their families after the tragedy at Pulse Nightclub.
— Gabriela Lozada (@gabrielalozada)
6 Key Ways Design Thinkers Approach Problems
Design thinkers approach a problem strategically and with purpose. Our goal is first to make sure we’re solving the right problem, then come up with solutions that put the user experience first. These simple strategies will get you well on your way to the first step, asking the right questions.
— Jessie Reagan
