The Olive Reading List: December 18, 2014

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Four Essential Rules for Customer Emails

By treating customer email as a valuable conversation tool and not as a shouting match, you can gain the trust and loyalty of your client base. Emails get your brand right to the inbox of your users. Keep their interest by only sending relevant information that inspires action.
— Jessie Reagen

Traffic Light That Lets You Play Pong with Person on the Other Side Officially Installed in Germany

It’s official…we need to be visually stimulated (via cell phones, video games, television, etc.) during every waking/walking minute.
— Jonathan Sollie (@solliedesign)

12 Traditional Marketing Tactics With Surprisingly High ROIs

It’s easy to get caught up in the hype surrounding the latest and greatest marketing channels and tactics, but, as this article explains, old-school tactics still have plenty to offer. In some cases, the fact that marketers are NOT utilizing these tactics right now contributes to their effectiveness.
— Erik Norsted (@enorsted)

The Top 100 Email Marketing Campaigns of 2014

Need some email inspiration? Check out Campaign Monitor’s top 100 email marketing campaigns of 2014.
— Peter Robelia (@PeterRobelia)

What You Need for an Effective Website

A quick reminder of what to think about when making successful website.
— Ben Oberg (@benoberg)

Complex Questions About Life And Death, Explained In A Simple Animated Video

Delightful animated video that poses the question: What is the difference between living and non-living things? The answer? Turns out it may not be so clear.
— Dani Adelman (@DaniAdelman)

What J.K. Rowling & 5 Other Ingenious Authors Can Teach You About Social Media

The final book of J.K. Rowling’s captivating Harry Potter series was completed years ago, but she continues to build relationships with her fans through the basic need of human connection. Learn how she and other talented authors connect with their fans through social media marketing.
— Katie Yohn (@KatieLyohn)

5 Writing Habits that are Killing Your Content Marketing

From dated double spacing to publishing posts without proofing them, there are a myriad of mistakes you can make in your content marketing. The most detrimental of which, I think, is falling into stiff, academic tones. If you can’t keep your audience engaged (or awake), your content strategy is failing.
— Eliza Koch (@ElizaKoch)

Chartist.js, An Open-Source Library For Responsive Charts

A great, simple resource for creating responsive and animated charts on the web.
— Leah Alsum

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.