4 Mobile Web Design Trends You Should Follow in 2017

We may have discussed 2017 trends last week, but the trend talk isn’t going anywhere just yet. Given the popularity of mobile, we knew we’d be remiss if we didn’t dive even deeper into this pool. As smartphones become even smarter and the mobile-first approach proves itself right, these may be the most important trends of the year.

Emotionally Intelligent Design

Anyone from the tech industry would agree calling things “intelligent” is quite the thing these days. So it comes as no surprise that mobile web design is going intelligent too. As experts in the niche claim, the following year is going to be the time of experimentation with emotion-sensing technologies. So far, we’ve only known those cute chatbots and tiny digital mascots unable to determine our mood and current emotions. This year holds a big promise in terms of enabling chatbots to detect and respect our feelings.

This year holds a big promise in terms of enabling chatbots to detect and respect our feelings.

Haptic Feedback and Interaction Design

If you haven’t heard about haptic feedback yet, this year is going to change that. Generally speaking, it is the technology based on the sense of touch inserted into the user interface. That’s how it works in a nutshell: you are browsing through your favorite online shop and nearing your finger to close the site, but a pleasant-to-touch surface gets activated and discourages you from leaving the page. Or, alternatively, you start feeling a pulse and vibration inviting you to push a “purchase now” button. As electro-active polymer actuators get cheaper, there are grounds to assume haptic feedback will become one of the next big things in mobile web design in the next 12 months.

Micro-Mini Interactions

If you are seriously into web design, you are likely to know micro-mini interactions were the talk of the town two years ago. However, the trend seems to move into top gear as we become more and more dependent on our smartphones. In case you’ve never heard about these interactions, here is a one-sentence explanation of what do they stand for: micro-mini interactions are those task-based interactions we have with a product by liking somebody’s comment or pressing a login button. According to authoritative opinion, people are going to get engaged in hundreds of micro-mini interactions in 2017. The only explanation is the world of mobile apps and web services is getting increasingly more specific and granular, and this trend is naturally reflected in web design.

Bold and Bright Design

The times of toned down colors schemes seem to be gone as more and more trendsetters in web design go back to using brighter colors and bold fonts. It is also predicted that gradients will be another comeback of the year. Needless to say, the choice should always be based on the target audience and the major idea standing behind the website, but, on the whole, 2017 is called the year to be bold. Keep this in mind and feel free to choose bright over quite for mobile web design.

They say forewarned is forearmed, so now you are ready to become the main wave maker in the ocean of mobile web design. Make the most out of your knowledge and create something we’ll be calling the next big thing in 2018.

Nick Rojas

Nick Rojas

Nick Rojas is a writer at Writerzone and self-taught, serial entrepreneur who’s enjoyed working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small- and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.