Defining the Momentara Brand Through Naming, Identity, and Web Design
What Olive Did For This Client
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The Client
Formed when AllOver Media and Pointsmith joined together, Momentara is an in-the-moment marketing partner built to help national brands show up where it counts. Working with Fortune 500 brands, leading QSRs, and many other household names, Momentara spans in-store point-of-purchase programs, out-of-home advertising, and event environments, backed by tech-enabled execution.
The Challenge
Bringing the two companies together created an organization with real scale and a broad set of capabilities. What it didn’t yet have was a shared identity. The new entity needed a name, a story, and a brand both groups could stand behind.
The new brand story had to communicate a wide, complex range of services succinctly while reinforcing continuity for the longtime customers each legacy company brought to the table. The team came to Olive & Company to define the new brand from the ground up and bring it to life through a website that could carry the story forward.
The Solution
With multiple leadership teams and company histories in play, we started by bringing everyone to the table. We interviewed stakeholders across the organization and synthesized what we heard into a brand key findings report that informed everything to follow. From there, we developed a brand messaging platform and moved into a naming process that landed on Momentara, a name capturing the company’s in-the-moment marketing approach.
We then developed a full visual identity before putting the new brand in front of customers through an end-to-end website engagement spanning strategy, architecture, UX, SEO and AEO, content, design, development, and deployment. Built on WordPress with Bricks, the new website presents a wide, complex set of solutions clearly while reinforcing continuity for longtime customers.
With the new brand foundation in place, our focus shifted to helping Momentara build on it. We now manage lead generation campaigns, provide ongoing website management and optimization services, and deliver reporting and analysis to steer their digital strategy.
Project Highlights
- Interviewed stakeholders from across the merging companies and synthesized findings into a shared brand foundation.
- Developed a complete brand messaging platform and visual identity in collaboration with the client team.
- Organized a broad, complex range of services into a clear, compelling, and succinct story.
- Built a flexible set of campaign landing page templates to support ongoing digital advertising efforts.
- Developed a content marketing strategy to keep building on the SEO/AEO foundation established through the redesign.
- Continue to manage lead generation campaigns and provide performance reporting and analysis.
Services Provided
- Brand Research and Stakeholder Interviews
- Brand Strategy and Messaging
- Naming
- Logo and Visual Identity Design
- Website Strategy and Architecture
- SEO and AEO Strategy
- Content Strategy and Copywriting
- Web Design and Development
- Lead Generation Campaign Management
- Performance Reporting and Analysis
