Elevating Matrix-NDI’s Brand Story Through Strategic Web Design and SEO
What Olive Did For This Client
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The Client
For over 40 years, Matrix-NDI has powered business growth through robust IT infrastructure solutions. Headquartered in Minneapolis, Matrix-NDI creates the essential foundation for AI, ML, cloud, and automation initiatives. By modernizing outdated systems and standardizing operations, Matrix-NDI ensures businesses can innovate and remain competitive.
The Challenge
After decades of growth through technical excellence and positive word-of-mouth, Matrix-NDI recognized their digital presence no longer reflected their brand or position as an industry leader. The company’s website was becoming costly to maintain and lacked the flexibility needed to showcase their comprehensive service offerings. More critically, prospective clients and employees struggled to understand the full scope of Matrix-NDI’s capabilities. The team knew they needed a digital transformation that would match their reputation for delivering cutting-edge solutions.
The Solution
Following our discovery work, Olive & Company solidified Matrix-NDI’s site architecture to showcase their full range of services while establishing a confident brand voice. We then developed a distinctive visual design featuring custom illustrations, animations, and interactive elements that bring their technical expertise to life. Our process moved from Figma concepts to interactive HTML prototypes, allowing the Matrix-NDI team to experience how visitors would experience their new site.
As the visual design took shape, we crafted updated site content that reinforced their position as IT infrastructure leaders. The new website established a strong SEO foundation, which we continue building today through ongoing content marketing and SEO support.
When Matrix-NDI sought to strengthen their employer brand following the website’s success, we collaborated with their team to produce an employee spotlight video. Today, we continue serving as their trusted partner for website maintenance and SEO strategy, ensuring their digital presence evolves alongside their business.
Project Highlights
- Reduced platform costs while increasing flexibility by migrating from the HubSpot CMS to WordPress.
- Created illustrations, animations, and interactive elements inspired by modern technology aesthetics to visualize complex infrastructure solutions.
- Developed a comprehensive SEO strategy resulting in improved search visibility for key service terms across multiple markets.
- Produced an engaging employee spotlight video to serve as a centerpiece for recruitment and employer branding efforts.
- Established an ongoing partnership for continuous SEO optimization, content strategy, and website maintenance.
Services Provided
- Website Analysis and Strategy
- Website Architecture
- Content Strategy and Copywriting
- Page Design and Development
- Site Migration Management
- Website Maintenance and Support
- SEO Research and Strategy
- Content Brief Development
- Video Strategy and Production
