Accelerating Lead Generation for Korbyt Through Strategic Web Design
The Client
Korbyt is a pioneering AI-powered brand and workplace experience platform with a 40-year legacy in communications and engagement. With more than 1 million digital signage endpoints deployed across 350+ enterprise customers globally, Korbyt’s platform delivers intelligent content to any screen, enabling organizations to engage employees, students, customers, and guests through digital signage, workplace communications, and space management solutions.
The Challenge
As Korbyt prepared to increase their lead generation investment, they recognized their existing website wasn’t equipped to support ambitious growth plans. A cluttered user experience prevented visitors from finding relevant information. The website CMS platform also lacked the agility to create landing pages quickly, severely limiting campaign efforts. Furthermore, complex messaging and terminology confusion made it difficult for prospects to understand Korbyt’s value proposition, while the outdated visual design failed to convey enterprise credibility. To achieve their growth targets, Korbyt needed a comprehensive website transformation to turn their site into a powerful lead-generation engine.
The Solution
Beginning with intensive discovery sessions, we aligned on project goals, site architecture, and user journeys for key personas. As the project progressed through the design phase, Korbyt’s internal team realized they needed additional support to create conversion-focused content at scale, so we expanded our scope to include strategic copywriting. The project took another strategic turn when an acquisition opportunity emerged, requiring us to pivot from the original timeline to deliver a polished MVP website, ensuring Korbyt could capture immediate market interest while maintaining the foundation for future expansion.
The new site now enhances Korbyt’s lead generation capabilities through clear navigation paths for different buyer personas, compelling content that helps prospects self-qualify based on their specific needs, and a flexible landing page system that enables the rapid deployment of targeted campaigns. The site also provides distinct user journeys for IT buyers, business communications leaders, and operations executives across key verticals, ensuring each audience finds relevant information quickly. The sophisticated new design establishes immediate credibility while updated messaging clarifies Korbyt’s unique value in the workplace experience market. Following the successful launch, we continue to serve as Korbyt’s web support partner, providing ongoing maintenance and strategic consulting to optimize their digital marketing efforts.
Project Highlights
- Pivoted to an accelerated MVP launch, supporting a strategic acquisition while maintaining the original lead generation focus.
- Created a flexible template system enabling the marketing team to deploy campaign-specific landing pages quickly.
- Developed clear, conversion-focused content, addressing distinct buyer personas and use cases.
- Evaluated and managed the migration to a new website domain while protecting SEO value.
- Integrated their marketing automation platform with the website to support lead tracking and nurturing efforts.
Services Provided
- Website Analysis and Strategy
- Website Architecture
- SEO Research and Strategy
- UX Strategy and Design
- Content Strategy
- Copywriting
- Page Design and Development
- Site Migration Management
- Website Maintenance and Support
