1,446% Increase in Website Traffic Helps NexTech Academy Tackle Challenges

NexTech Academy is a comprehensive, online technical training program for residential electrical, HVAC, and plumbing technicians currently offered to Nexstar Network members. It was created as an online, self-paced training program that would help Nexstar members develop the workforce they need. Not only an online platform for trade skills, but NexTech Academy is also an essential tool that helps business owners in talent recruitment.

NextTech 2.0 Brand Logo and Colors

The Challenge

The challenges facing NexTech Academy was to increase enrollment, assist electrical, HVAC, and plumbing employers to recruit technicians— especially among non-traditional audiences—and positively shape perceptions about choosing the skilled trades as a career path. Additionally, while NexTech Academy is a creation of the Nexstar Network, it needed to establish its own identity.

increase in total website traffic
increase in traffic from search engines
increase in website goal completions

The Solution

Olive developed a brand platform that clarified the NexTech Academy brand position and message. It included audience personas and journey maps that plotted the various audiences from awareness to advocacy. The brand platform allowed NexTech Academy to formulate compelling stories that resonated with audiences. Next, Olive built a digital presence. It included a website experience with SharpSpring integration to educate, nurture, and convert visitors into students. As part of the web development plan, Olive implemented a platform that would easily support ongoing digital marketing efforts. Finally, to attract potential students, Olive deployed a paid digital campaign that connected messaging to the audience at key moments of interest.

Project Components

  • Planned and moderated a dynamic one-day brand workshop
  • Provided SharpSpring marketing automation integration
  • Ongoing content and digital strategy optimization

Services Provided

  • Brand Strategy
  • Digital Strategy
  • Web Design and Development
  • Content Marketing
“The whole experience has been professional, enlightening, and time-saving. Our new format has given us the confidence to implement new techniques in our blog and digital marketing campaigns. Partnering with Olive & Company helped us solidify our branding and create a remarkable web experience for prospective NexTech Academy users.”
Rachel Whitman
Director, NexTech Academy