General Mills 150th Anniversary Microsite

Approaching their 150th year, the world’s sixth-largest food company called upon Olive & Company to create an engaging website experience to showcase its rich and innovative history and simultaneously garner excitement for the company’s future. The site would need to evoke the user’s nostalgia through a guided journey, highlighting General Mills’ experience making food people love to eat across the 130 countries they serve, all while sharing their vision for the future in a fun, new way. Olive provided content strategy, design, and development for a microsite featuring an interactive timeline that celebrated 150 years of brand history.

Services:
  • Content Strategy
  • Design
  • Development
  • UX

Challenge

To honor General Mills’ storied history of developing leading brands, life-changing inventions, and cultural icons, Olive would need to create a microsite that showcased General Mills’ incredible contributions to food and culture and its vision for the future. This site would need to offer an innovative, interactive experience for its visitors, while honoring the unique stories behind hundreds of brands, including Betty Crocker, Pillsbury, Cheerios, Yoplait, Old El Paso, Nature Valley Granola, and Annie’s Organic. This all needed to happen within a tight timeframe to ensure the site was a part of the overall General Mills 150 celebration.

Strategy

Olive toured the historical archives of General Mills and quickly brainstormed unique ways to offer an engaging online experience. One that would highlight the wealth of historical content, artifacts, and images to be featured on the site, in addition to the forward-thinking mindset of the General Mills brand. We explored a number of unexpected and sophisticated ideas eventually landing on a concept featuring an interactive timeline, a colorful brands page, a moving video, prominent social sharing, and an artful archives section. Olive coordinated the content, design, and development process to ensure a seamless relationship between all creative aspects of the project. From past to present to future, every stage of the General Mills brand was represented within an interactive timeline and visually stimulating online experience.

Results

The final microsite featured eye-catching pop ups and rollover states to keep users focused on their journey as they navigate through the site. General Mills has been very pleased with the release of the site, citing the engaging way we communicated their rich story and its ability to tell the complete story of General Mills’ past, present, and future.