Repositioning eHealth Technologies as an Industry Innovator Through a Website Redesign
What Olive Did For This Client
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The Client
eHealth Technologies is a healthcare technology company that streamlines access to medical records, images, and pathology materials. With their patented AI-powered platform serving 70% of the nation’s top hospitals and helping over 3 million patients annually, they’re an essential partner in reducing time to treatment.
The Challenge
Despite their market leadership, eHealth Technologies’ website wasn’t effectively communicating their role as a technology innovator. Their outdated site positioned them as a service provider rather than the sophisticated technology company they had become, while complicated navigation and product-centric messaging failed to connect with their diverse audiences.
With a large site and a cumbersome backend system, the eHealth Technologies team needed a complete digital transformation that would preserve their SEO value while building a flexible foundation for future growth.
The Solution
Following our discovery process, we mapped out a website strategy to transform eHealth Technologies’ digital presence from the ground up. This overhaul began with reimagining the site architecture, creating intuitive pathways for healthcare systems, HIEs, and clinical researchers while shifting from product-centric to market-centric messaging.
As the new structure took shape, our design approach emphasized technological sophistication through a modern aesthetic that conveyed innovation. Interactive elements and refined visual language also highlighted their AI-powered platform while maintaining the human connection to patient care, helping shift audience perception from service provider to technology leader.
Working collaboratively with the internal copywriting team, we guided content to reinforce their position as healthcare innovators. Throughout development, we carefully migrated their extensive content library, preserving SEO value while optimizing performance. The result was a flexible WordPress platform that empowers their team to evolve as quickly as their technology advances—a foundation we continue to strengthen through our ongoing partnership.
Project Highlights
- Successfully migrated all site content while retaining existing SEO value.
- Created audience-specific navigation paths to connect users to relevant content faster.
- Implemented search functionality to improve content discoverability.
- Integrated Paylocity for seamless careers functionality to support recruitment efforts.
- Built a flexible backend that empowers internal team members to make updates without developer support.
- Provided continuous website stability and support through multiple internal team transitions.
Services Provided
- Website Analysis and Strategy
- Website Architecture
- Content Strategy and Guidance
- Page Design and Development
- Site Migration Management
- Website Maintenance and Support
- SEO Research and Strategy
