Developing a New Marketing Formula for Medallion Labs

What Olive Did For This Client

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increase in website traffic

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increase in organic search traffic

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increase in monthly leads

The Client

Founded more than 150 years ago as General Mills’ exclusive internal food testing lab, Medallion Labs has earned a solid industry reputation by blending rigorous science, analytical testing, and industry expertise.

The Challenge

Without any significant changes to their brand platform or marketing materials in several years, Medallion Labs was left playing catch-up with competitors. Even more concerning, an outdated website and lack of a digital marketing strategy resulted in poor site traffic, low awareness among key audiences, and an absence of inbound sales leads. In other words, they needed to overhaul their brand, their website, and their marketing, so they brought in Olive & Company to manage the transformation.

The Solution

Based on insights gathered through research, analysis, and stakeholder interviews, Olive redefined a brand messaging platform and a digital engagement strategy for Medallion Labs. This new vision was then brought to life through a new website experience and an ongoing thought leadership content strategy. The final piece of the puzzle was the creation of digital ad campaigns designed to fill their sales pipeline with qualified leads.

Project Highlights

Conducted interviews to gather brand perception insights from key internal and external audiences.
Designed and developed a custom website based on business goals and user needs.
Performed a digital marketing audit and assessment.
Developed audience personas and updated brand messaging.
Created a comprehensive digital marketing strategy that focused on thought leadership content, paid social, and continuous SEO improvement.

Services Provided

Brand Strategy and Visual Identity Development
Web Design and Development
Marketing Collateral Creative
Blog Writing and Management
Paid Digital Advertising
Marketing Performance Analysis

“Olive & Company has been the trusted partner of Medallion Labs for 5+ years. As a vital extension of our business team, Olive has brought our creative ideas to life, time after time, and has played a key role in the success of our brand, marketing, and sales efforts. Their partnership, account management, expertise, and accountability are top-notch, and their ability to immerse themselves in the customer's brand creates a seamless experience. Thankful to have Olive & Company on my team!”

Sarah Eull

General Manager, Medallion Labs