Building a Lead Generation Engine for Groves Learning Organization
Groves Learning Organization (GLO) is an educational ecosystem that empowers students to unleash their brilliance with expert literacy instruction for all students and supportive solutions for neurodiverse learners. GLO is a beacon of learning, illuminating the path to literacy for all students. Within their ecosystem, parents, guardians, and students will find:
A renowned place of learning that nurtures and encourages the brilliance within neurodiverse students.
Groves Learning Center
Reaching neurodiverse students within their communities to help spark their confidence.
Groves Literacy Partnerships
Working together to help all students shine brightly through evidence-based literacy instruction.
Groves Learning Organization saw an opportunity to help more students ignite academic success by expanding its diagnostic testing team. They also needed to generate demand and capture leads to match their new capacity. Statistically, Groves Learning Organization knew many families were seeking educational empowerment. The opportunity was present, and interest was ongoing. Their website excelled at sharing a complex brand story for multiple audiences. Now it was time to build a focused lead generation campaign with targeted digital advertising and focused landing pages.
Olive & Company implemented a best-practices approach to digital advertising lead generation. We began with an analysis of Google Search keyword trends to identify which terms brought visitors to the site. We also investigated why visitors stopped short of filling out the existing contact form. Working with these insights, our strategists implemented performance-validated methods to increase lead generation.
First, we developed a robust digital ad campaign that was deployed via Google Ads search and display, Facebook, and Instagram. These ads attracted target audiences to a landing page that was specifically created to generate conversions. Its content mirrored popular search terms associated with diagnostic testing. This tactic helped increase Groves Learning Organization’s relevance scores on Google Ads, creating better placement opportunities for the most valuable searches. The domino effect continued, leading to higher ad click-through rates among the target audience. Ultimately, increased interaction on the optimized landing page resulted in more conversions, higher conversion rates, leads, and significant revenue.
- Conducted a full assessment of all digital lead generation tactics and forms.
- Tuned Google Ads using the precise phrases and terms used by families seeking diagnostic testing.
- Deployed a single-purpose landing page optimized for SEO and designed to enhance UX and simpler form.
- Created a multi-week waiting list for diagnostic testing services due to increased demand.
- Digital Strategy
- UX Strategy
- SEO Optimization
- Web Development
- Paid Digital Advertising
- Performance Analysis