Avista Rebranding and Website Redesign

For more than a decade, Avista Communications has led the way in the telecom space, providing carrier services for some of the largest companies in Minneapolis and throughout the U.S. As the the technology landscape shifted, Avista knew they must shift their business objectives, strategic vision, offering, and, ultimately, their brand. A partnership with Olive was exactly what they’d need to carve out their position as industry insiders in a modern technology solutions marketplace.
Services:
  • Strategy
  • Branding
  • Copywriting
  • Design
  • UX
  • Development

Challenge

With a new strategic vision in place, Avista Communications knew their current brand—from name to logo to voice to website—needed a revamp that would bring them into the cutting-edge technology sphere and help them build partnerships with serious tech leaders, like Microsoft. Avista’s expanded technology offering would demand a much more sophisticated, modern look paired with fresh messaging. The new brand identity and voice would impact every element of their brand. It would also need to preserve the audience's trust in Avista’s leadership team, transferring it to the overarching rebrand.

Strategy

With an understanding of Avista’s new strategic direction, Olive worked to develop a key insights report that summarized the competitive landscape and stakeholder perceptions of Avista. The report informed a brand messaging platform, which included key messaging, brand attributes, positioning, value proposition, and voice and tone guidelines. The messaging inspired a new logo and visual brand elements. With the key brand components in place, Olive set to work bringing the new brand identity and voice to the web through parallax details, engaging animations, custom iconography and new product, service and process names.

Results

By the end of the the project, Avista had everything they needed to move forward with their current strategic direction. Olive’s work has been met with universal approval from everyone on the Avista team. Leadership felt the new brand identity and website put them on the path to becoming a premium player in the technology space. The partnership forged throughout this process will continue to serve Avista as they build out their suite of marketing and sales collateral to meet the demand of their expanded offering.

"Throughout the discovery process, Olive really got to know our business and then as the brand development progressed found creative and straightforward ways to express who we are and what we do. Working with Olive as a strategic partner, we have been able to set our brand a part. Our website is stunning, professional, and just a little playful - it represents us so well. We look forward to continuing our relationship with Olive as Avista grows, and enthusiastically recommend them.”

–Rob Mendel, COO, Avista