Scaling the ArchKey Solutions Brand and Website for National Growth
What Olive Did For This Client
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The Client
ArchKey Solutions is one of the nation’s premier electrical and technology systems contractors, designing, building, and maintaining the systems that power, connect, and protect the facilities their clients depend on. With teams in a growing number of locations, ArchKey pairs local expertise with national scale across commercial, data center, healthcare, education, and government markets.
The Challenge
As ArchKey continued to grow—adding capabilities, entering new markets, and bringing acquired companies under its umbrella—their website no longer reflected the full breadth of their vision or their services. Their visual identity had also evolved beyond the styles represented on the site, and the legacy web platform made it difficult to integrate newly acquired companies into the experience.
ArchKey came to Olive & Company for a full website redesign, one that would rethink their site architecture, refresh their visual styles, and establish a stronger foundation for recruitment efforts.
The Solution
Our work began with an SEO/AEO audit that surfaced gaps and opportunities across the existing site and shaped an updated architecture aligned to ArchKey’s evolving goals. From there, our UX and content process evaluated existing content, migrated what still applied, and added what was missing, feeding content wireframes that gave our design team a solid foundation.
Design concepts established the new look and feel before we moved into web production sprints. Rather than create static mockups, we delivered fully developed, interactive pages for review at each stage. The completed site launched on Bricks within WordPress, giving ArchKey a modern platform built for scalability and performance.
With the new site in place, our work with ArchKey expanded across their broader marketing efforts. We developed brand guidelines to help the marketing team steward brand implementation across teams and touchpoints, supported internal launch communications, and took on a range of brand creative projects, including a refinement of their logomark.
Our current partnership now extends into recruitment marketing, where we build and manage campaigns in targeted local markets. In one market, we built awareness from the ground up with local radio, digital billboards, sports sponsorships, and digital advertising. That groundwork proved durable enough that applications kept arriving for months after paid media paused. We’ve continued building on that success in additional markets, with every campaign driving candidates straight to the careers experience built into the new site.
Project Highlights
- Expanded the services and markets sections of the site to build stronger SEO/AEO value.
- Migrated the site to Bricks within WordPress for better performance and long-term scalability.
- Developed brand guidelines to help the marketing team maintain consistency across teams and touchpoints.
- Generated more than 100 additional applications in the months after paid media paused, with no ongoing ad spend.
- Drove more than two-thirds of applicants through word of mouth, referrals, and organic search, showing how brand-led campaigns extend well beyond direct ad response.
- Grew returning site visitors 39% year over year as recruitment campaigns pulled trade professionals into the broader site.
Services Provided
- SEO/AEO Audit
- Website Strategy and Architecture
- Content Strategy and Copywriting
- Page Design and Development
- Brand Guidelines Development
- Logo and Visual Identity Refinement
- Recruitment Marketing Strategy and Management
- Performance Reporting and Analysis
