Supporting New Market Growth While Preserving Essential Values for All Energy Solar
What Olive Did For This Client
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The Client
All Energy Solar designs, engineers, and installs solar panel systems for residential and commercial customers in the Midwest and East Coast regions of the United States. A trustworthy, full-service provider, All Energy Solar is certified by the North American Board of Certified Energy Practitioners (NABCEP) and holds some of the highest technical certifications attainable in their field.
The Challenge
When All Energy Solar contracted Olive & Company, they were looking for an agency to help them reshape their brand to balance existing residential work—for which they were known—with the high-growth potential of commercial solar projects. They also wanted to establish a national presence without sacrificing the “hometown feel” that had been so vital to their success. To top things off, All Energy Solar needed a partner to untangle the complexities of state-specific solar benefits, regulations, and incentives to craft a compelling, easy-to-absorb brand story.
The Solution
To achieve this vision, we started by conducting in-depth research. A brand assessment, stakeholder interviews, and competitive analysis all contributed to the formation of a new brand strategy, including positioning, values, personality, and key messages. We then used this updated strategy to inform logo and identity refinements to ensure the All Energy Solar visual presentation aligned with its strategic vision.
With the foundation in place, we shifted our focus to the All Energy Solar brand’s most essential asset: their website. We constructed a revitalized website with improved search visibility and a site architecture designed to streamline navigation while connecting prospective customers to valuable content resources.
The upgraded website experience trumpets the new All Energy Solar brand, nurtures shovel-ready commercial projects, and continues to support prospective residential customers through their solar journey.
Project Highlights
- Discussed diverse solar objectives, tax incentives, break-even points, and long-term ROI with residential and commercial customers.
- Researched competing solar installation and design firms to identify similarities and key points of differentiation, understand sales and marketing tactics, and gather audience perceptions.
- Created core brand messaging, characteristics, and a tone of voice that the All Energy Solar team now uses to connect with residential and commercial property owners.
- Launched state-specific landing pages detailing incentives, projects, and other information pertinent to that market.
- Revised the website’s careers section to highlight benefits and culture in support of ongoing recruitment marketing objectives.
Services Provided
- Brand Strategy and Messaging
- Logo and Visual Identity Refinement
- Brand Guidelines Development
- UX Strategy
- Search Engine Optimization
- Web Design and Development
- Website Migration Management
