Website Project Process Timeline

Website design and development projects can be configured and executed an infinite number of ways. As a result, a well-structured process that balances discipline with flexibility is imperative to the success of an interactive project. At Olive & Company, we understand each of the variables that impact project cost and scope, and we know how to tailor our process to keep things on track while accommodating our clients' needs.

Typical project timeframe (3-6 months)

  • Project Kickoff
  • Confirmation of Final Specifications
  • Launch
  • On-Going Optimization and Support
  • Strategic Blueprint: Research, Analysis, and Planning

    Through our strategic blueprint process, we will collaborate closely with your team to identify and define a precise scope for all web design project components. The scope definition will establish a shared understanding of the project plan, parameters, objectives, timelines, and costs while helping to ensure the project’s ultimate success.
    Components
    • Client Interviews and Surveys
    • Current Site Audit and Analysis
    • Requirements Documentation
    • Site Architecture
    • Project Planning
  • Search Engine Optimization

    To serve as the central hub of a high-performing digital marketing strategy, modern websites must be built on a strong SEO foundation. From discovery to launch, we incorporate SEO strategy into every aspect of our interactive process, ensuring all technical, off-page, and on-page factors are optimized, and that the site is equipped to support successful digital and content marketing growth.
    Components
    • Keyword Research
    • On-Page SEO
    • URL Redirects
    • Architecture Review
    • Crawl Efficiency Reviews
  • User Experience Design

    No matter how large or small a web design project may be, we approach each step of our process with the user in mind. In this phase, we will strive to understand just as much about your audiences as you do. Who are they? What do they want? How do they go about getting it? User experience is customer experience. Any web project that ignores the thoughts, needs, and habits of the targeted customer will ultimately miss the mark.
    Components
    • Audience Research
    • Persona Development
    • Wireframe Development
    • Interactive Prototyping
    • Usability Testing and Analysis
  • Content Planning and Development

    In modern marketing, websites are the platform from which much of your brand story unfolds. Each element—words, pictures, functionality, etc.—must further the narrative. No one piece can carry the full weight. With this in mind, Olive will execute on recommendations uncovered through the audit we completed during the blueprint phase to develop engaging, relevant, original content that connects with your audiences and supports your organic SEO requirements. We’ll also provide your team guidance and tools to make your job easier as you develop and refine the rest of the content throughout your site.
    Components
    • Content Auditing
    • Content Strategy Development
    • Copywriting and Copyediting
    • Content Migration and Loading
    • Content Governance Guidelines
  • Design Concepting and Execution

    Every department of our interactive team converges to create concepts that will allow you to reveal your brand stories in unique and captivating ways. After determining how the story will be told, we’re ready to fill in the chapters. The specifics of this step differ depending on the nature of the project, but may include everything from responsive template design variations to UI design for all internal pages. Regardless of the minutiae, each component of the project is executed with careful consideration paid to the approach, users, and brand story defined in previous phases.
    Components
    • Style Tile Designs
    • Mood Board Development
    • Homepage Concept Designs
    • Responsive Page Designs
    • Page Module Graphic Design
  • Development and Production

    While it often goes unrecognized, it takes both a scientific mind and an artistic eye to translate static visual designs into perfectly constructed websites. Whether we’re developing an entire website from start to finish, or building core templates to pass off to an internal development team, we take pride not only in building pixel-for-pixel recreations of interactive design concepts, but also in refining the code and experience for users, editors, and administrators.
    Components
    • Technical Infrastructure Setup
    • Front-End Template Development
    • Site Buildout
    • CMS Integration
    • Application Integration
  • Quality Assurance and Deployment Management

    Once the i’s have been dotted, the code polished, and the browsers tested, it’s time to deploy. We will work with your team to determine proper launch strategies in the planning phase, and, when necessary, we can manage the actual deployment process. This might include anything from migrating final site files to configuring server redirects to developing a cross-channel launch promotion campaign. Regardless of the project, we see every element through to the end, ensuring we deliver a pixel-perfect final product.
    Components
    • Quality Assurance
    • Domain and Server Configuration
    • Site Migration
    • Launch Management
    • Post-Launch Website Support
  • Continuous Improvement Cycle

    In order to maximize the performance and value of modern websites, organizations must commit to an ongoing, iterative cycle of continuous improvement based on a process of planning, implementing, testing, measuring, and evaluating changes, additions, and updates to the site. Our process provides a disciplined methodology through which to facilitate this ongoing optimization.

    Components

    • Analytics and Reporting
    • Design, Content, and Functionality Updates
    • A/B Testing
    • Conversion Rate Optimization
    • Surveys and Feedback