Strategic Brand Identity and Messaging Development

Your brand is much more than a logo, a tagline, and a style guide. Your brand is an idea contained in the minds of your customers and audiences. It’s all of the qualities and characteristics that define their perception of your business or institution. How is your organization perceived? What makes it unique and valued?

Building and maintaining a solid brand foundation helps organizations influence perception, engage with target audiences, cultivate preference, and secure loyalty.

Through our brand development process, we work to understand these perceptions, to uncover your organization’s ethos, and, ultimately, to build an authentic brand experience that will elevate and differentiate your brand at every touchpoint between you and your customers.

Building and maintaining a solid brand foundation helps organizations influence perception, engage with target audiences, cultivate preference, and secure loyalty, all of which support high-performing marketing programs that drive results.

At Olive & Company, we’re passionate about building, and protecting, brands. We understand the vital role brands play for organizations, and, through research, strategy, and creative execution, we will transform your brand and empower your marketing.

Strategic Brand Development Services:

  • Customer and audience research
  • Competitive research
  • Brand auditing
  • Strategic brand positioning
  • Brand voice and messaging platform development
  • Company and product naming strategy
  • Logo design
  • Visual identity system design
  • Brand guidelines development
  • Brand training