Strategic Support for New Marketing Leaders
Build marketing momentum from day one with a proven agency partner.
Congratulations on your new role! As a marketing leader, you’re in a critical position with a big to-do list and even bigger expectations. It’s exciting and often overwhelming. Your colleagues want immediate results, but your brand, website, and campaigns all need work, and you’re stretched too thin to address all your urgent needs.
If any of that rings true, don’t feel bad. At Olive & Company, we’ve worked with many people in your situation, and we understand the challenges. Fortunately, we’re here to help.
Our team of experts specializes in helping leaders like you establish your vision, implement winning strategies, and deliver real results. Interested?
What We Do for Marketing Teams
Brand
Clarify, Align, and Revitalize Your Brand
Web
Bring Your Brand to Life Online
Digital
Build Awareness and Drive Demand
Brand
Clarify, Align, and Revitalize Brands
- Audience Research
- Strategy and Architecture
- Messaging and Positioning
- Brand Identity Design
- Implementation Support
- Creative Services
- Video Production
Web
Bring Brands to Life Through Websites
- UX/Content Strategy
- SEO/AI Search Optimization
- Design and Copywriting
- Site Development
- Performance Analysis
- Website Maintenance
- Website Optimization
Digital
Build Awareness and Drive Demand
- Digital Marketing Strategy
- SEO/AI Search Optimization
- Digital Advertising
- Content Marketing
- Email Marketing
- Social Media Marketing
- Performance Analysis
8 Ways We Can Help You ... Today
Wondering where you should be focusing your efforts? We offer a number of different audits (e.g., web, SEO, Google Ads, etc.) designed to identify critical gaps and strategic opportunities.
Usually completed within 3-4 weeks, our in-depth audits will help you narrow your focus down to the things that will make the biggest—and quickest—impact on your marketing performance.
Most marketing leaders don’t have enough time to handle the day-to-day management of their digital ad campaigns (i.e., Google Ads, paid social ads, etc.). If those campaigns are neglected, though, they can quickly use up marketing budgets with little to show for the investment.
To help make the most of your ad spend, we’ll step in right away to update and optimize your campaigns in order to maximize efficiency and results.
You probably have a long list of updates you want to make on your website, but implementing those updates isn’t always as easy as it should be.
Fortunately, our team includes designers, developers, writers, and strategists, and we can quickly make essential repairs so your website doesn’t hurt customer experience or perceptions.
If you need significant website updates, or you just need someone to keep the site running smoothly, we can help.
When moving into a new marketing role, it’s important to get a handle on your performance data. With so many platforms and so much available data, however, that process can be overwhelming.
We understand. We can help you configure the platforms, define goals, and establish an effective measurement and analysis foundation to guide your strategic efforts. With accurate tracking and meaningful insights, you’ll walk into every meeting confident that you’re tracking the right things in the right ways.
If your project list keeps growing, and you don’t have enough internal resources to keep up, we’ll get things moving for you. Need a new campaign landing page? Looking for someone to write blog content? Maybe you need a new trade show booth design that’s due next week?
We’re much more than a creative production partner, but we can help you out when you’re in a jam. Whether you need design support, content creation, strategic guidance, or something else, we’ve got you covered.
If you’re striving to build brand alignment with internal stakeholders, we can help by guiding discussions as an outside voice.
Through these workshop sessions, our team can help you clarify positioning, messaging, audience personas, ideal client profiles, and more.
While these workshops aren’t intended to replace a full brand strategy project, they can help to fill in gaps or identify areas in need of further research and clarification.
As a new marketing leader, you probably have theories about your brand, audiences, and competitors, but you may not have research and data to support your ideas.
To help test your thinking, we can conduct additional marketing research through stakeholder interviews, online research, or quantitative surveys. This research will inform your strategies, making your marketing more effective in a shorter period of time.
As your brand, goals, and audiences all come into focus, we can help develop your marketing roadmap.
Because of our holistic, interconnected approach to brand, web, and digital, we’ll provide clear, prioritized recommendations about touchpoints, channel utilization, budgets, and more.
Happy Clients
Why Partner With Olive & Company?
Holistic Strategy
From branding to web and digital marketing, our interconnected expertise ensures that every piece supports the rest.
Flexible Approach
Our clients all come to us with unique situations. Our first task is to determine the right approach to achieve your business goals.
Transparency
When you work with us, you’ll always know what we’re doing and what you’re getting. We’re transparent and accountable.
Proactive Mindset
We take pride in serving as a true partner, and we’re always looking to share new insights, opportunities, and thinking with our clients.
Data-Driven
We use data to challenge assumptions and inform marketing strategies, grounding all of our work in in-depth analysis.
Proven Process
We know how to navigate projects and ongoing programs to make sure your investment is protected and your marketing is successful.
Success Stories
Still Have Questions?
We work with a diverse set of clients—from mid-sized businesses to schools to global corporations—all looking to transform their marketing to improve performance and drive growth.
We’ve built our team and processes to adapt to the specific needs of individual clients and projects, but we provide the most value to groups looking for an ongoing strategic relationship with an agency partner.
As a marketing agency, we typically handle all project and program management work ourselves. Specifically, our internal team provides strategy, design, copywriting, campaign management, analysis, reporting, and development services. We also provide ongoing project management and account management.
When we do outsource specific tasks (e.g., video production, etc.), we’re transparent about those relationships, and we make sure our clients understand why we’re using an additional resource. In those situations, we manage external resources as an extension of our team.
We use a variety of generative AI tools (e.g., ChatGPT, etc.) and tools with built-in AI functionality to streamline processes and inform our work. For us, though, AI primarily serves as a research assistant.
When we use these tools, we review everything ourselves, and we are completely accountable for the quality and accuracy of our own work.
Absolutely. While our team does have substantial cross-functional expertise, we’re also comfortable working with existing partners, agencies, and internal resources.
What’s most important to us is finding the right fit where we can help you elevate your marketing performance and achieve your goals.
Contact Us to Request a Consultation
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