Branding Workshop

Realign the key elements of your organization's brand strategy.

Workshop at-a-glance

Refocus and Reenergize Your Brand

As businesses evolve, brands need to keep up. When they don’t, teams fall out of alignment, and brand experience suffers. 

For some brands, this situation may require a full brand rebuild. Businesses with solid brand foundations, though, may only need a realignment of key elements. That’s where the Olive & Company branding workshop comes in. 

Through this collaborative experience, we’ll examine the current state of your brand strategy, brand identity, industry, and audiences; we’ll identify the attributes that make your brand unique; and, we’ll develop messages to realign your team’s understanding and application of the brand.

We’ll answer these critical questions:

Your team will walk away from the brand strategy workshop with a clearer understanding of what sets your brand apart, and with renewed enthusiasm to build cohesive brand experiences that support your business goals.

Branding Workshop Components

Brand Review

Prior to the workshop session, we’ll review your current brand experience as represented on your website and other communications.

Competitive Review

To compare and contrast current brand strategies, we’ll review your competitive landscape across available touchpoints.

SWOT Analysis

We'll develop a preliminary brand SWOT analysis, and refine it together as part of the workshop experience.

Core Values

Working with your team, we'll refine your brand's core values along with other essential components of your brand platform.

Brand Position

To provide your team with a clear way to talk about your brand, we’ll collaboratively develop your brand’s positioning statement.

Brand Purpose

We'll discuss your brand's "Why?" to spark conversation about how it's being used in your organization's marketing strategies and decision-making. 

Key Audiences

Based on the characteristics and behavior drivers of your ideal customer, we’ll work to outline and refine brand persona profiles.

Key Message Themes

To connect your brand to your audiences, we'll zero in on key message themes to be used in marketing communications and brand building.


Following the workshop, we'll provide our detailed insights from the day's discussions to serve as a launch point for your realigned brand vision.

Happy Clients

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