Branding Workshop
Realign the key elements of your organization's brand strategy.
Workshop at-a-glance
- Provides expert analysis and outside perspectives.
- Builds alignment through collaborative branding workshop exercises.
- Lunch and refreshments provided for the one-day session.
- Detailed workshop insights provided as a follow-up.
Refocus and Reenergize Your Brand
As businesses evolve, brands need to keep up. When they don’t, teams fall out of alignment, and brand experience suffers.
For some brands, this situation may require a full brand rebuild. Businesses with solid brand foundations, though, may only need a realignment of key elements. That’s where the Olive & Company branding workshop comes in.
Through this collaborative experience, we’ll examine the current state of your brand strategy, brand identity, industry, and audiences; we’ll identify the attributes that make your brand unique; and, we’ll develop messages to realign your team’s understanding and application of the brand.
We’ll answer these critical questions:
- What is your vision for your organization and your brand?
- What are your core brand values?
- Is your team aligned around your brand purpose and vision?
- Who are your most important audiences, and what are their challenges?
- What messages resonate with your key audiences?
- What is your brand personality and tone of voice?
Your team will walk away from the brand strategy workshop with a clearer understanding of what sets your brand apart, and with renewed enthusiasm to build cohesive brand experiences that support your business goals.
Branding Workshop Components
Prior to the workshop session, we’ll review your current brand experience as represented on your website and other communications.
To compare and contrast current brand strategies, we’ll review your competitive landscape across available touchpoints.
We'll develop a preliminary brand SWOT analysis, and refine it together as part of the workshop experience.
Working with your team, we'll refine your brand's core values along with other essential components of your brand platform.
To provide your team with a clear way to talk about your brand, we’ll collaboratively develop your brand’s positioning statement.
We'll discuss your brand's "Why?" to spark conversation about how it's being used in your organization's marketing strategies and decision-making.
Based on the characteristics and behavior drivers of your ideal customer, we’ll work to outline and refine brand persona profiles.
To connect your brand to your audiences, we'll zero in on key message themes to be used in marketing communications and brand building.
Following the workshop, we'll provide our detailed insights from the day's discussions to serve as a launch point for your realigned brand vision.
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