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Chestnuts roasting on an open fire. Sugar plums dancing in little heads. Carolers wassailing from door to door. Modern Marketing tactics deploying with care.

One of these things may not be like the others, but, for brands seeking one last opportunity to elevate and differentiate before we say goodbye to 2016, it’s an essential holiday tradition.

Olive & Company has spent more than a dozen joyous seasons helping brands take advantage of that opportunity in an effort to build brand equity and drive conversions in the new year. This year, as our gift to you, we’ve compiled all we’ve learned over the seasons in one comprehensive guide.

The 12 Days of Multi-Channel Holiday Marketing explores tactics you can use to engage your audience as the year draws to a close. Inside, you’ll find tips to weave holiday messaging into your marketing, seasonable insights, suggestions on how to connect each tactic as part of a larger campaign, and examples of real holiday campaigns we’ve implemented for clients over the years.