Brand Strategy Solutions

Your brand is much more than a logo, a tagline, and a style guide. Your brand is an idea contained in the minds of your customers and audiences. It’s all of the qualities and characteristics that define their perception of your business or institution. What makes your organization different? How do you make a difference for customers?

Building and maintaining a solid brand foundation helps organizations influence perception, engage with target audiences, cultivate preference, and secure loyalty.

Through our brand development process, we work to understand these perceptions, to uncover your organization’s ethos, and, ultimately, to build an authentic brand experience that will elevate and differentiate your brand at every touchpoint between you and your customers.

Building and maintaining a solid brand foundation helps organizations influence perception, engage with target audiences, cultivate preference, and secure loyalty, all of which support high-performing marketing programs that drive results.

At Olive & Company, we’re passionate about building brands and arming our clients with the tools to manage their brand. We understand the vital role brands play for organizations, and, through research, strategy, and creative execution, we will transform your brand and empower your marketing.

Brand Strategy Capabilities

  • Customer and audience research
  • Competitive research
  • Brand auditing
  • Strategic brand positioning
  • Brand voice and messaging platform development
  • Company and product naming strategy
  • Logo design
  • Visual identity system design
  • Brand guidelines development
  • Brand training