Digital Marketing Audit
Uncover valuable opportunities to boost your digital marketing performance.
Audit at-a-glance
- Provides expert analysis of digital channels.
- Reveals digital activities for key competitors.
- Uncovers relevant keyword opportunities and content topics.
- Provides detailed, actionable recommendations.
Get More From Your Digital Marketing Strategy
Is your business seeing a return on its digital marketing investment, or are you wasting time and money on tactics that aren’t driving results?
If you’re like many businesses, you may not know the answer to this question. Or, you may know you’re not getting your money’s worth, but you’re not sure why or what you should change. Don’t worry. You’re not alone.
Digital marketing is time-consuming and complex. Most organizations simply don’t have the time or expertise to step back and properly assess performance from a strategic perspective. Fortunately, Olive & Company is here to help.
We’ll answer these critical questions:
- Are you using the right digital channels in the right ways?
- Are you using the right mix of paid and organic strategies?
- How can you improve your lead generation efforts?
- How do your marketing efforts compare with your competitors?
- Is your content optimized for your audiences and search engines?
- Are you measuring the right KPIs?
At the digital marketing audit’s conclusion, we’ll walk you through our detailed report—filled with key performance insights and actionable recommendations—and you’ll be on the path to success.
Digital Marketing Audit Components
Discovery Session
We’ll meet your team to learn about your business goals, marketing plan, and target audiences in a collaborative discovery session.
Competitor Review
We’ll review current online marketing activities for your top competitors in order to identify threats and opportunities.
SEO Audit
We’ll conduct an SEO audit to reveal on-page, off-page, and technical issues limiting the search engine performance of your website.
Digital Advertising
We'll audit your pay-per-click (PPC) campaigns to assess your current approach, targeting, click-through rate, and budget optimization opportunities.
Social Media
We’ll review your current social media performance to gauge your reach, engagement, publishing cadence, and content relevance.
Content Marketing
We’ll review existing digital marketing content assets, such as blog posts, videos, and gated content, to identify gaps in your strategy.
Email Marketing
We'll review your current email marketing campaigns to assess strategy, audience segmentation, content, cadence, and technology utilization.
Website Review
We’ll review your website and landing page foundation with a focus on user experience, load times, calls to action, conversion rates, and more.
Recommendations
Once we've completed your digital marketing audit, we'll present it to your team during a collaborative review session.
Happy Clients
Still Have Questions?
Do you specialize in working with specific types of businesses?
We work with a diverse range of businesses and organizations. Many of our clients are mid-sized businesses, but we also work with schools, global corporations, and some smaller businesses with aggressive growth goals.
The unifying characteristic of our clients is that they are all trying to connect with customers through a research-based sales cycle. In other words, their prospects typically conduct significant research—sometimes over a long period of time—before making contact or making a purchase.
With this in mind, our team specializes in building and executing marketing strategies that drive results for these types of businesses.
What do your digital marketing client relationships look like?
Most of our digital marketing client relationships take the form of ongoing managed services contracts. We begin these contracts with a strategic onboarding process, and then move into monthly management, creative setup work, analysis, and reporting.
The digital marketing services included in a contract are unique to each client, but typically include some combination of the following:
- Website maintenance and support
- Website continuous improvement (i.e., UX, SEO, CRO, etc.)
- Digital advertising management (i.e., paid search, paid social, display, etc.)
- Content marketing management (i.e., blog development, webinar support, etc.)
- Social media management
- Email marketing support
- Performance analysis and reporting
The online marketing services we provide for a client depend on the nature of their business, and, most importantly, their goals. Whatever the specific configuration may be, though, we focus on maximizing results while providing exceptional customer service.
How do you report on campaign performance?
During our digital marketing strategy onboarding process, we develop a marketing measurement framework that includes SMART goals, KPIs, projections, and much more.
Based on this framework, we then build out a digital marketing performance dashboard that connects to Google Analytics (including GA4) and all of the other relevant digital marketing ecosystem platforms.
These dashboards then serve as the centerpiece for our meetings, in which we review performance, share insights, and map out recommendations. Because of this purpose, we tailor our dashboards to highlight the things that are most important to our clients, and we use them as a launch point for strategic changes or refinements.
To learn more, visit our digital marketing analytics page.
Do you outsource any digital marketing work?
As a digital marketing company, we typically handle all production and management work ourselves. Specifically, our internal team provides strategy, design, copywriting, campaign management, analysis, reporting, and development. We also provide ongoing project management and account management.
When we do outsource specific tasks (e.g., video production, etc.), we’re transparent about that relationship, and we make sure our clients understand why we’re using an additional resource. In those situations, we also manage external resources as an extension of our team.
Do you work with other partners or agencies?
In most situations, our team manages all aspects of a client’s digital marketing program. With that said, we do collaborate with other agencies, freelancers, and consultants for some of our clients.
As long as we have open lines of communication and a shared vision, we’re happy to work with anyone who can help our clients succeed.
Contact Us To Learn More
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