Is your business seeing a return on its digital marketing investment, or are you wasting time and money on tactics that aren’t driving results?
If you’re like many businesses, the reality is that you may not know the answer to this question. Or, you may know you’re not getting your money’s worth, but you’re not sure why or what you should change.
Don’t worry. You’re not alone. Digital marketing is time-consuming and complex. Most organizations simply don’t have the time or the expertise to step back and properly assess their digital marketing performance from a strategic optimization perspective. Fortunately, we’re here to help.
Through our assessment, we’ll answer these critical questions:
- Are you using the right channels in the right ways?
- How do your digital activities compare with your competitors?
- Is your content optimized for your audiences and for search engines?
- Is your website helping or hurting your digital performance?
- Are you measuring the right digital marketing metrics?
- What are your biggest opportunities for ROI improvements?
At the assessment’s conclusion, we’ll walk you through our detailed report filled with specific, actionable insights and recommendations, and you’ll be on the path to digital marketing success.
The Assessment Process
We’ll meet your team to learn about your business, goals, digital activities, and your audiences in a collaborative workshop session.
We’ll dig into your digital marketing analytics to identify meaningful trends, gaps, and insights related to any online marketing activities.
SEO Health Check
We’ll conduct an SEO review to reveal on-page, off-page, and technical issues limiting the search engine performance of your website.
We’ll conduct preliminary keyword research, based on our discovery insights, to identify current rankings and potential search opportunities.
We’ll review current online marketing activities for up to three of your top competitors in order to identify threats and opportunities.
Social Media Review
We’ll review your current use of social media channels to gauge your reach, engagement, publishing cadence, and content relevance.
Content Asset Review
We’ll conduct a spot-check review of existing digital marketing content assets, such as blog posts, videos, infographics, gated content, and more.
We’ll review your website with a focus on digital marketing best practices, including blog pages, landing pages, calls-to-action, and more.