The Olive Reading List: September 29, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

The Age of the Wordless Logo

It’s a subtle evolution, but one I have noticed over the past few years … lot’s of established organizations have refined their brandmark to specifically exclude words or the name of the company. Is it confidence, or do they view it as a way of minimizing negative publicity should the company have PR concerns?
— Tom Keekley (@tkeekley)

10 HYPER-SPECIFIC INSTAGRAM ACCOUNTS TO THRILL YOUR INNER DESIGN NERD

If you’re looking to be inspired or just plain amused, look to these Instagram accounts. From magnificent birds-eye views to the common (or not so common) hand dryer, you’ll be scrolling for hours.
— Leah Gauquie

When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

For me, the news of the 24 year-old Miami pitcher’s death shocked me to my core, not only as a fan, but as a member of the Hispanic community. As a PR/Marketing professional and observing how the story was told, the Marlins did everything right in handling such a difficult crisis that an organization can’t really prepare for.
— Gabriela Lozada (@GabrielaLozada

SELF-DRIVING UBER VEHICLES SPOTTED ON THE STREETS OF SAN FRANCISCO

Uber has cornered the pick-me-up app market (sorry Lyft) and it’s not just because their marketing is on point (though it is). They’re also crazy innovative as evidenced by their new (and horrifying) self-driving cars.
— Eliza Green (@ElizaAnneGreen

 Don’t talk to digital strangers

It’s just as important that data on how and where to reach your key targets is accurate and up-to-date, as it is to know who your key consumers are.  A quick read with tips to maximize digital dollars.
— Jackie Nelsen

The 35 Most Innovative Apps Of The Year

I love a good app. They allow me to order food, call cars, watch TV, and manage my finances. Check out this list of the apps that are making waves this year with their innovations and user-friendly designs.
— Katie Yohn (@Katielyohn

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