The Olive Reading List: September 25, 2014

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Are You Making These 5 Common User Onboarding Mistakes?

This article is focused on common mistakes that companies make when attempting to onboard potential users. Although the article focuses on software companies, the lessons apply to everyone trying to turn site visitors into clients.
— Peter Robelia (@PeterRobelia)

One Photographer’s Beautiful and Devastating Response to Climate Change

Nothing short of stunning – this photo series documents one photographer’s interactions with the ever-present topic of Climate Change.
— Dani Adelman (@DaniAdelman)

Don’t Let iOS 8’s Accidental Selfie Feature Ruin Your Life

Thank you iOS8 for bringing the ‘accidental selfie’ into real life.
— Ben Oberg (@benoberg )

Take A Typographic Tour Of New York

This typographic safari through Brooklyn and Queens not only captivates and enlightens, but entertains with witty sarcasm.
— Katie Yohn (@KatieLyohn)

A Better Way to Spray: Method Disrupts Air Care Industry

What do you look for in an air freshener? A good scent, obviously, but Method takes it one step further. They introduce a new and improved way to release the freshness.
— Jonathan Sollie (@solliedesign)

A New Technique for Creating More Aha Moments: The Surprise Journal

Discover empowering clarity even if you don’t understand exactly what it means yet.
— Shawn Lockhart (@ShawnALockhart )

Miniature Window Silhouettes Painted by ‘Pejac’ Interact with the Outside World

Forget window clings. This spanish artist paints a link between art and the outdoors.
— Leah Alsum

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Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.