The Olive Reading List: September 15, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

HOW WOMEN LEADERS EMERGE FROM LEADERLESS GROUPS

Women are more likely to take command in collaborative work environments—including those that are predominantly male.
— Tieran Haskin

HOW BRANDS SHOULD BE MARKETING WELLNESS TO WOMEN

I’ve worked with a lot of wellness and wellness-adjacent companies over the years and can attest to Kathy Delany’s insights in this article. They are increasingly important in a content-driven world.
— Eliza Green (@ElizaAnneGreen

This Man Invented a Font to Help People With Dyslexia Read

Christian Boer, a Dutch graphic designer, knows all too well that many typefaces are designed with aesthetics as the top priority. For people with dyslexia this can often pose a roadblock. Meet Dyslexie, a typeface Boer designed to distinguish similarly shaped letterforms and help people with dyslexia to read easier.
— Jessie Reagen

Ethics, Professionalism, and Good Manners for Content Marketers

It’s ethics month in the world of public relations and the host of this podcast goes on to talk about best practices for content marketers, especially in regards to ethics. Only 20 minutes long and the host has a very soothing voice.
— Gabriela Lozada (@GabrielaLozada

12 CLEVER WAYS TO USE YOUR EMAIL SIGNATURE TO SUPPORT YOUR MARKETING CAMPAIGNS

The email signature is an often forgotten element, but when beefed up with the right information and CTAs, it can become a powerful sendoff.
— Leah Gauquie

Nike expands Color Rush program to all teams

For the second year of their Color Rush program, Nike designed monochromatic NFL uniforms to add more color to football fields. And this year, they took color blindness into account. Last year, as part of the program, the Bills and the Jets played in a match  of red vs. green that looked indistinguishable to color blind viewers (and looked like Christmas to non-color blind viewers). It was a reminder for all who work in color to be compliant. This year, Nike took extra steps to ensure everyone can distinguish the action, and I’m excited for the Vikings to flood the field with their all-purple uniforms.
— Katie Yohn (@KatieLyohn

How to make a great first impression

It’s easy sometimes to forget the basics.  Making a good first impression helps ensure others will think the best of you from the beginning and start a new partnership or relationship off on the right foot.
— Jackie Nelsen

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