Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:
HOW WOMEN LEADERS EMERGE FROM LEADERLESS GROUPS
Women are more likely to take command in collaborative work environments—including those that are predominantly male.
— Tieran Haskin
HOW BRANDS SHOULD BE MARKETING WELLNESS TO WOMEN
I’ve worked with a lot of wellness and wellness-adjacent companies over the years and can attest to Kathy Delany’s insights in this article. They are increasingly important in a content-driven world.
— Eliza Green (@ElizaAnneGreen)
This Man Invented a Font to Help People With Dyslexia Read
Christian Boer, a Dutch graphic designer, knows all too well that many typefaces are designed with aesthetics as the top priority. For people with dyslexia this can often pose a roadblock. Meet Dyslexie, a typeface Boer designed to distinguish similarly shaped letterforms and help people with dyslexia to read easier.
— Jessie Reagen
Ethics, Professionalism, and Good Manners for Content Marketers
It’s ethics month in the world of public relations and the host of this podcast goes on to talk about best practices for content marketers, especially in regards to ethics. Only 20 minutes long and the host has a very soothing voice.
— Gabriela Lozada (@GabrielaLozada)
12 CLEVER WAYS TO USE YOUR EMAIL SIGNATURE TO SUPPORT YOUR MARKETING CAMPAIGNS
The email signature is an often forgotten element, but when beefed up with the right information and CTAs, it can become a powerful sendoff.
— Leah Gauquie
Nike expands Color Rush program to all teams
For the second year of their Color Rush program, Nike designed monochromatic NFL uniforms to add more color to football fields. And this year, they took color blindness into account. Last year, as part of the program, the Bills and the Jets played in a match of red vs. green that looked indistinguishable to color blind viewers (and looked like Christmas to non-color blind viewers). It was a reminder for all who work in color to be compliant. This year, Nike took extra steps to ensure everyone can distinguish the action, and I’m excited for the Vikings to flood the field with their all-purple uniforms.
— Katie Yohn (@KatieLyohn)
How to make a great first impression
It’s easy sometimes to forget the basics. Making a good first impression helps ensure others will think the best of you from the beginning and start a new partnership or relationship off on the right foot.
— Jackie Nelsen
