The Olive Reading List: October 20, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

TO SUCCEED IN MOBILE, OPTIMIZE APP STORE EXPERIENCE

An average user will spend just three to six seconds when making their decision to install (or not install) an app. “If marketers invested even a small percentage of the budget they spend bringing users to the download page on refining the page content to get users to install the app, their ROI would be much higher.”
— Danielle Eisenbacher

A COMPLETE GUIDE TO GETTING A DESIGN JOB IN 2030

Design is a fast-paced field that can change on a dime. When looking to the future, or preparing for a career in design, consider this list of tips to master. Design has long been more than just making things pretty, new innovations like AI are requiring designers to flex their skills in expanded and unique ways.
— Jessie Reagen 

Productivity 101: A Primer to the Getting Things Done (GTD) Philosophy

I’ve made a conscious effort to revisit my on/off love affair with the GTD philosophy. If you are not familiar, take a look here. It can dramatically alleviate anxiety and help you make the most of your day.
— Tom Keekley (@tkeekley

The Real Difference Between Marketing, Branding, PR, and Advertising

Marketing, PR, Branding, etc: what’s the difference and how do they relate to each other.
— Gabriela Lozada (@GabrielaLozada

HOW EMOTION-DETECTION TECHNOLOGY WILL CHANGE MARKETING

From wearable technology to the IoT, marketing is rapidly evolving toward a personalized approach, and emotional response is a huge factor. This article offers a glimpse into the technological advances in emotion-detection, and what it means for the future of design.
— Leah Gauquie

How To Run Your Meetings Like Apple and Google

Contrary to popular belief: meetings are not the devil. We look at how to get more creative – and productive – with your weekly gatherings.
— Tieran Haskin 

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.