The Olive Reading List: October 15, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

“Tomato” versus “#FF6347”—the tragicomic history of CSS color names

Warning: Only CSS nerds might find this history of CSS color names interesting. If that description applies to you, read on!
— Peter Robelia (@PeterRobelia)

How to Create Memorable, Shareable Emails

“As of June 2015, 48% of emails are being read on mobile devices” and barely half of all B2C companies are picking up mobile-friendly email practices. This infographic breaks down the facts and offers a few great tips for creating emails that users may not only read but also share.
— Leah Gauquie

Tom Hanks Reveals The Movies That Have Meant The Most To Him

The brilliant Tom Hanks takes us (and Spielberg) through 35 years of roles and reveals his favorites.
— Eliza Green (@ElizaAnneGreen)

Hawkeye Huey is the 5-Year Old Photographer Chronicling the American West

Featured on “50 Instagram accounts to follow” by Time Magazine, 5-year-old Hawkeye Huey isn’t your typical photographer. Shooting exclusively on Polaroids, these images tell a beautiful story through the wide eyes of a child.
— Jessie Reagen

What Jay Z Can Teach You About Building a Brand

Jay Z rapped it himself in Diamonds from Sierra Leone Remix. “I’m not a businessman, I’m a business… man.” He knows how to build a brand and he knows how to market that brand to a very targeted audience. How does he know? Because he’s successfully marketed himself from the very early days of his career. Put on one of his tracks​, read through this article, and learn about brand marketing from one of the best in the music biz.
— Katie Yohn (@KatieLyohn)

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Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.