The Olive Reading List: October 1, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Starbucks Android Material Design

Follow Starbucks through the process of updating their digital brand to align with Google’s Material Design framework.
— Peter Robelia (@PeterRobelia)

A Dad Turned All The Ridiculous Things He Ends Up Saying To His Kids Into A Book

From everything I’ve heard, parenthood is an adventure that tends to give you a glimpse into a side of yourself you never imagined could exist. This dad embraced that side, turned it into art, and shared it with the world.
— Eliza Green (@ElizaAnneGreen)

3 Psychology Secrets That Can Boost Your Inbound Marketing Strategy

Easy and effective tips to engage clients/customers through value-based inbound marketing. From offering free ebooks to liking someone’s Facebook page, you may be surprised at the reciprocity.
— Leah Gauquie

What Are We Selling When We Sell E-Commerce?

B2B sales are projected to surpass $1 TRILLION in the next few years, so what is it that’s being sold when regarding e-commerce? This article takes a deeper look.
— Ben Oberg (@benoberg)

Where Tiny Houses and Big Dreams Grow

Five years ago, tech entrepreneur Zach Klein purchased a plot of land in Sullivan County, NY. Today it’s an off-the-grid weekend community in the woods that brings groups together for workshops—to create projects and make art. But this isn’t your typical “campground.” Klein’s cabins are clean, minimal and modern—a step above the rustic abodes we’re accustomed to. “Campers” still rough it, but at least they get to gaze upon beauty while they do.
— Dani Adelman (@DaniAdelman)

When Did Logos Get So Friendly?

A prominent trend in brand identity design these days is a focus on approachability and friendliness. With channels such as social media, even the biggest of big brands are accessible in essentially real-time. Is this soft look in brand identity becoming white noise?
— Jessie Reagen

2016 B2B Content Marketing Benchmarks, Budgets, and Trends

All the B2B content marketing data you need to inspire and propel your marketing in 2016.
— Katie Yohn (@KatieLyohn)

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Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.