The Olive Reading List: May 8, 2014

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Etsy and Lunar Win National Design Awards

Celebrating outstanding achievement in American design, Cooper-Hewitt has just announced the winners of the 15th annual National Design Awards. From interaction design to fashion design, this list showcases top talent. It’s inspiring to see how much one person or team can achieve!
— Jessie Reagen

How Redesigning an Icon is Changing Perceptions Worldwide

Graphic design, when done correctly, can change how we view our everyday lives. This new graphic turns a disability into an ability icon.
— Jonathan Sollie (@solliedesign)


This article may be a little old at this point (internet years work a lot like dog years), but its discussion of whitespace remains as valid now as ever. This discussion isn’t just intended for designers, however. Marketers should pay special attention to the relationship between whitespace and brand perception. Want to go upscale? Try whitespace.
— Erik Norsted (@enorsted)

Stop Making Plans: How Goal-Setting Limits Rather Than Begets Our Happiness and Success

Thought-provoking take on how uncertainty may actually be the misunderstood key to happiness.
— Dani Noyes (@DaniNoyes)

The 10 Commandments of Smart Social Media

While social media continues to evolve, here are some good ‘rules’ to remind us of how to best behave in these channels.
— Ben Oberg (@benoberg )

Twitter Is Not Dying

The great Twitter debate battles on as industry experts and social media users alike contemplate the fate of the site. Is Twitter no longer trending in society or should we use #aliveandwell to describe the social media giant? Slate preaches the latter in response to The Atlantic’s Eulogy for Twitter—whose argument will come to be true?
— Katie Yohn (@KatieLyohn)

271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book

In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two, or three parts of water. The premise sounds simple enough, but the final product is almost unfathomable in its detail and scope.
— Tieran Haskin (@TieranH)

Understanding the User Experience

Great takeaway: “Interaction with your site will increasingly be limited to one eye and one thumb.”
— Tom Keekley (@tkeekley)

One Key to Achieving Goals? Ditch Deadlines, and Make Your Mental Map

There are so many good things about the advice in this article, primarily that it doesn’t have to be used to achieve large goals but smallest of changes.
— Shawn Lockhart (@ShawnALockhart )

Burying the URL

Google removes the URL form it’s latest build of Chrome. Right now it’s just an experiment, but this seems like a hint of what’s to come. Is the URL going to go the way of the
— Peter Robelia (@PeterRobelia)

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.