The Olive Reading List: June 25, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Bridge Out of Nowhere

The great robot takeover has officially begun. What’s next?
— Dani Adelman (@DaniAdelman)

MAYBE “BILLIONAIRE” SHOULD MEAN HELPING A BILLION PEOPLE INSTEAD OF MAKING A BILLION DOLLARS

We’re in an industry where we’re helping people and this article takes an interesting approach to redefining what it means to be a billionaire, including a recent social media campaign to facilitate the discussions and ideas.
— Ben Oberg (@benoberg)

Hyatt’s Global Marketing Head On How To Embrace Risk

Maryam Banikarim speaks about the importance of design in not only aesthetics, but also functionality. As she states, “The need for intuitive design has made design that much more meaningful and that much more important today.”
— Leah Alsum

An Illicit Tour Of The New Vikings Stadium

I don’t endorse (or recommend attempting) the means it took to capture these images. But, legal matter aside, these photos of the new Vikings stadium capture color, light, and architecture in a beautiful, refreshing way. There’s no denying our city looks magical from atop a crane rising 20 stories through the air.
— Katie Yohn (@KatieLyohn)

Why We Love Objects With Moving Parts

Quantum chemistry, simplification, and that safe, satisfying click of a button. There’s a lot to consider within the practice of user experience design.
— Shawn Lockhart (@ShawnALockhart)

WHY EVERYONE WENT NUTS OVER HILLARY CLINTON’S NEW LOGO

Amidst the (seemingly) weekly announcements of new presidential candidates, it’s hard to miss the chatter surrounding their inevitably polarizing logos. “Too simple” “too boring” “too weird” are heard often. This is a quick and interesting read about the process of building a brand (more than just a logo) and the unavoidable outcry of today’s visually-driven audience.
— Jessie Reagen

“colors. all of ’em.”

Oddly inspirational for designers. It never fails to make me stop scrolling
and appreciate the color and what it reminds me of.
— Tom Keekley (@tkeekley)

6 Mobile Ad Formats and Their Respective Spirit Animals

Ever get dragged down by the burden of trying to create engaging mobile ads? Lighten things up a bit and get to know the spirit animals of six of your favorite, or perhaps future favorite, mobile ad formats.
— Meryl Burman (@merylburman)

Universal Everything transforms the Sydney Opera House into a living mural

Using traditional, hand drawn animation techniques, artists from around the globe teamed up with Universal Everything to make the Sydney Opera House come alive in this mesmerizing video.
— Micah Thompson

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.