The Olive Reading List: June 11, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Super-cool 100-year-old drawings just discovered at an Oklahoma school

In 1917 classrooms were simpler spaces. Spaces that inspired creativity and art with slate board canvases. This week, several of these canvases were uncovered at an Oklahoma City high school, giving us a glimpse into academic life nearly a century ago. (And making me yearn for the days when penmanship class was a thing.)
— Eliza Green (@ElizaAnneGreen)

50 Watts of Inspiration

50 Watts is an amazing archive of book-related design and illustration. Their Pinterest page—specifically “Will’s image hoard”—is notable for its diversity and depth.
— Tom Keekley (@tkeekley)


Dennis is an music video generator, built with JavaScript in WebGL, that creates a music video for the song “popcorn_10” in real time. Every site load creates a totally unique video. Visit Dennis today and see what he will make for you!
— Peter Robelia (@PeterRobelia)

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Designing for mobile isn’t just about resizing your desktop version to a smartphone proportion. Consider how users spend time on their phones versus their tablets or laptops, and how the interactions may overlap. From tips on shortening forms to messages based on real-time activities, this article sets you up for mobile design success.
— Leah Alsum

Why Web Design is Dead

Web design is dead. Long live UX! Over the course of the last couple decades, web design has matured and standardized. Time for web designers to mature with it and prioritize UX in developing clean and efficient web ecosystems.
— Meryl Burman (@merylburman)

My Top 10 Sales Tips

Sales can be quite challenging but this article reminds me of several useful tips to help remain focused and motivated to be as effective as possible when developing new business.
— Ben Oberg (@benoberg)

A note to CMOs: Data equals creative freedom

Today’s marketing industry demands CMOs to formulate data-driven strategies and produce quantifiable results. It’s easy to assume this need for data diminishes the creative abilities these marketers have. After all, the two skills stem from different sides of the brain. This piece argues the opposite, suggesting that “… data enables creative freedom and enhances storytelling …”
— Katie Yohn (@KatieLyohn)

Why Do We Like Brands As Much As We Like People?

Apparently we may love of stuff more than our friends, but not as selflessly. We expect our brands to give back. What is your brand giving to your audience?
— Shawn Lockhart (@ShawnALockhart)

Grace Bonney Interview

Grace Bonney, the founder of the popular Design*Sponge blog, is my spirit animal. I find her approach to design and range of blog topics to be so refreshing and in line with my personal approach and aesthetic. Reading this interview felt like a lovely conversation over afternoon tea.
— Jessie Reagen

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.